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Challenge:

How can you effectively manage Commitments or Financial Agreements in Campaign Builder with publishers, customers, or/ and your customers' agencies that are often agencies?

How to present Commitments data which are typically made on a yearly basis (yearly agreements) which you can track in ADvendio. They can also store agreements you made with your agencies about agency commissions/earnings or third-party commissions for your intermediaries.

Commitments are typically agreed to at the beginning of the year or even earlier at the end of the preceding year, alternatively, you can also have quarterly or monthly agreements. It manages the planned advertising spending/turnover in order to achieve a certain discount or rebate in kind (value add offers).

You can set up the scaled discounts related to the amount, page & quantity a publisher/agency spend in the year. Throughout the year ADvendio calculates the actual revenue figures for you. So this can be matched with the earlier commitment value to verify that numbers are reached and the "real" discounts need to be applied. 

ADvendio offers a basic and advanced version of the Commitments. Advanced Commitments need to be enabled and set up differently from the basic Commitments, this will be covered in the following documentation:and involve tracking and storing agreements related to advertising spending, commissions, and discounts?

Moreover, how can we guarantee that the actual revenue figures match the committed values to apply the relevant discounts?

Solution:

To address the challenge of managing commitments in Campaign Builder, a dedicated Commitments feature can be used. This feature would provide the necessary tools and functionality to handle commitments and financial agreements effectively.

If you need more information on Commitments in Campaign Builder, please visit the main Commitments page 4.16 How to handle Commitments (Financial Agreements) and related children pages:

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