Available with Version | 2.169 and up |
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Role | System Administrator |
External Systems | Google AdsAmazon DSP Pilot |
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Challenge
Are you seeking a robust platform that provides opportunities for online advertising, enabling you to customize your ad campaigns, manage your budget, target potential customers, and assess your ad's performance without the constraints of a minimum spending requirement?
Please follow these step-by-step instructions to set up Google Ads in ADvendio:
Solution
To start using the Google Ads looking forward to setting up the Amazon DSP Pilot integration so that you can receive reporting data from your Advertising Campaigns directly into ADvendio to keep track of your budget and incorporate this information into ADvendio's invoicing system?
Solution
In order to set up the ADvendio Amazon DSP Connection and smoothly manage media buying activities between ADvendio and Amazon DSP, you should follow these steps.
To begin using the Amazon DSP Pilot integration, you need to create a New Record Type "Google Ads". Follow the steps belownew record type called "Amazon DSP". Here are the steps you should follow:
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. Create an Amazon DSP Connection
In the ADvendio main menu (App launcher), search for navigate to "Connections".Click on the
Select "Connections" tab.Create New" to create a new connection record by selecting "New"Amazon DSP connection.
Choose "Google AdsAMAZONDSP" as the new record type.
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It will open the "New connectionConnection: Google AdsAMAZONDSP" window.
Enter your username in the required "User Name" field.
Use the Description, Additional Password, Network ID, If necessary, provide any additional information in the Description and Access Token fields to add any additional information if necessary
Tick the "Active" checkbox to activate this connection.
Click on the "Save" button.
A new connection record for Google Ads Amazon DSP Pilot will be created.
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2- Generate an OAuth token to complete the connection process
To generate an OAuth token, follow these steps:
Open the new Connection record you just created
In the right upper corner Click “Generate AdServer OAuth Token”
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After your Google Ads username pops up, click Submit
Under “Generate Authorization Code” you will see “Link to Ad Server”
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Log into Google Ads, and accept the authentication
Copy the token authorization code and paste it into the ADvendio field
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Amazon Connection Fields values and Description
Possible field values and explanation when creating a Google Ads an Amazon DSP Pilot connection:
Field value | Description | Possible Values | |||
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User name | Enter the user name you use to login to Google Ads | ||||
Additional Password | The OAuth token code will be stored here | ||||
This is a developer token belonging to the Google Ads manager account. It can be found in Google Ads tools and settings - API centre - API Access
| Record Type: Google Ads | “Google Ads” Amazon DSP Pilot | |||
Access Token | Generate in your connection via the “Generate AdServer OAuth Token” button | ||||
Additional Username | |||||
Network ID | Defines which Market to use with Amazon DSP. There is a set of predefined choices, by Amazon. Please set a country code, according to the possible values listed here. For example if you are operating on the US-American market as an agency, you enter ‘US’ If you are planning to operate on multiple markets in Amazon, you will need to create dedicated Connection Records for each one. | countryCode (string) | |||
Record Type: AMAZONDSP | “Amazon DSP” record type is shown by default as it’s been previously selected in the set-up process | Network ID | Enter the Network ID relevant to this login. Info | | |
Active |
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Description | You can enter additional text to describe the login record |
4- Data to import from Google Ads
After obtaining the authentication token and establishing a connection with Google Ads, we highly recommend using the "Transfer to ADvendio" feature. Importing Google Ads data into ADvendio will allow seamless media advertising and buying activities.
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By using this feature you can select the information you want to import into ADvendio:
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We would recommend importing the following information from the platform:
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| Info |
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This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature. |
5- Advertiser Account Mapping for Salesforce and Google Ads Integration
To connect Salesforce accounts with Google Ads, it's important to perform Advertiser Account Mapping.
For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?
Setup
| Info |
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For advice on permissions and rights to use ADvendio Connect refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems? |
For a smooth Google Ads integration with ADvendio it is recommended to perform the previously described steps:
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Create Google Ads Connection with ADvendio
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Import data from the Google Ads platform
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2. Amazon Check Login / Authentication
Creating an Amazon connection with a username and generating a token will allow you to log into your Amazon account.
Connection Value | Description |
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Username: | Username of your Amazon Account used for the Ads Management |
Access Token: | API Token received by Amazon |
To generate an OAuth token, follow these steps:
Open the Amazon DSP Connection record you just created
Click "Generate AdServer OAuth Token" in the upper right corner
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Enter your username and press Submit
Press “Link to Ad Server”, this will open the ADvendio Connector in order to generate an access token, based on your user credentials:
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Log into Amazon, and Copy the token authorization code provided
Paste your Amazon OAuth token code from authorisation and paste it to the ADvendio Authorisation Code field
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Press Submit.