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When planning your Programmatic Guaranteed, we offer ways to select, which programmatic buyer will be used and also sent to Google AdManager. Additionally, using our Lightning Flow Extension, you can set up, which Programmatic Buyers are applicable for which of your Advertiser Accounts.
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Xandr.
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Programmatic Buyer at a Media Campaign level
This buyer will be assigned to all of the Campaign Items associated to the Media Campaign
Create an Account to start creating your Programmatic Buyer. ADvendio uses Salesforce Accounts as Advertisers, Agencies, or Programmatic Buyers. If you create the Account with the same name as the Programmatic Buyer has in Google AdManager, our integration logic can automatically connect it to the right entity, otherwise you can also manually set up the mapping.
Set up the Lightning Flow extension, to use the enhancements for Programmatic Buyers: 7.6.19 Configuring Programmatic Buyer Selection via Lightning Flow
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Import your Programmatic Buyers directly from the Connection that is being used
Connection > Transfer to ADvendio
Once you completed the previous step go to your Account created in Step 1, go to the related list ‘External account IDs’, and click the “new” button, to create a new relation. Your Admin might need to set this up in your Salesforce Account Page Layout.
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Select the Programmatic Buyer account that you want to connect to your Advertiser in the Connection ID lookup field and manually assign the ID of this connection.
Repeat this step for each desired assignment.
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If importing Programmatic Buyers into Advendio from Google AdManager the “DV360 Buyer ID” is also imported into the new field Partner/Buyer ID of the Connection ID object in ADvendio, this field needs to be included in the superuser permission set.
If the user doesn’t have permission for the new field the import will fail.
The Superuser permission set needs to have included read or edit for the Field Partner/Buyer ID. Here is more info on how to set up a Permission set 7.1.3.1 Permission Set - ADvendio Super User
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Now when creating a New Media Campaign, you can use our Programmatic Buyer Selection, in order to select the applicable Programmatic Buyer. Depending on how the flow is set up in your environment, this can be a button or a part of your Media Campaign Layout.
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If your Advertiser has no assigned Buyers Or you don’t have an advertiser selected, you are still free to choose from the Accounts of your Salesforce Org a Programmatic Buyer.
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After you've chosen your Programmatic Buyer, click the Next button and it will update your Media Campaign.
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If planning to import a Programmatic Buyer to use
Programmatic Buyers at a Campaign Item level (Buyer seats)
This is the option to choose one or more Buyer seats per each Campaign Item we have under one Media Campaign