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We are pleased to announce that ADvendio version 2.169 now allows for offers a new integration with TikTok. This integration, known referred to as a "Light Integration," is available through ADvendio Connect and is designed and aims to enhance the planning of media buying campaign planning campaigns within the ADvendio platform.

Its primary focus is on improving to improve the planning and execution of advertising campaigns for TikTok. With the TikTok integration into in ADvendio allows , our customers to can conveniently plan, and execute , and invoice campaigns for advertisers around media and advertisement. This includes selling owned advertisement space (as a publisher), but also planning media buying in other external platforms on behalf of the advertisers.

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Who will benefit from this integration?

The integration of TikTok within ADvendio would be advantageous for a wide customer group, particularly those who access valuable first-party audience information. These customers can design and execute advertising campaigns on their own platforms, using their data to effectively target the appropriate audience.

The integration of TikTok for Business into ADvendio Connect benefits advertisers, media buying agencies, marketing professionals, data-driven advertisers, publishers, and developers by expanding their advertising options, streamlining campaign management, and providing access to TikTok's features and data.

ADvendio's platform suggests various scenarios, from campaign planning (including Pinterest Ads) to optimized connectivity with TikTok, making tracking ad performance easy and simplifying invoicing for cost managementADvendio's TikTok Light Integration is tailored to benefit Media Buying professionals. It offers ease in connecting to TikTok, configuring Campaigns, setting up Adgroups, and accessing data reports conveniently. The Light Web Component ensures seamless retrieval and validation of TikTok tokens for authentication, streamlining the whole process for users engaged in Media Buying campaign planning.

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What is required to use the integration?

As an AdServer integration, TikTok is covered by your ADvendio ONE license.

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How to set up and use the

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Integration?

To find out more about the TikTok integration setup, and configuration, have a look at the linked pages:Check out the linked pages to learn about setting up and using the TikTok integration.

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