Available with Version:
2.149 and up
Integrations: | Triton |
|---|
License
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists which consist of the medium/site where an ad is running and the specific format (ad typeAd Type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.
How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?
Solution
When creating Ad Types for Triton, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer.:
To create a new Triton Ad
...
go to the main menu, access
...
Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New
...
Under New Ad Type select the TRITON option and press Next.
...
You will see the fields below to be filled:
...
...
When you have selected the necessary fields for Triton Ad Type, press Save.
Table with fields information to create a Triton Ad
...
Type
Make sure to use the following fields mentioned in the table below . See and see which fields equal which settings in the AdServer.
Triton Field | Field Options / Possible Values | Instructions and Info | ||
Information |
| |||
Ad Type Name |
(* Mandatory) | Enter a name for your Ad Type | Note: this field intended for internal use only |
Advertising Form Shortform |
Enter a Shortform name | Note: this field intended for internal use only | |
External name | - | “External name” will be externally displayed on the proposal |
Product search Name | - | Description for this |
Ad type as applied in the ad spec search |
“Active” checkbox option
Select/Unselect
| Info |
|---|
In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available |
Delivery Rate Type |
|
Instream
Inpage
Black and White
Color
CreativeType
None
Image
Flash
Rich media
HTML
Target Group
25-44 Women / Men
45+
Burst / Product Launch
Capital Area Residents
Female
Follow-Up
Male
Product Push
Recency
| - | |||
Adserver information |
|
| |
Connection | Create a new connection to an external system to be used with the ad type |
) | Enter the Ad server login to be used with this Ad type |
Ad Type |
|
Sponsorship
Exclusive
Bulk
Weight-Based Bulk
Time-Based Bulk
Display
Video
Testit!
Price Priority
“Standard” ad type is used for images and text
Buscar en Triton
Priority
None
1
2
3
4
5
House
Sponsorship
Bulk
Standard
Network
Numbers and words represent same values:
1 - “House”
2 - “Sponsorship”
3 - “Bulk”
4 - “Standard”
5 -”Network”
| Info |
|---|
Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4” |
Buscar en Triton
Availability Forecast Mode
None
Ad Server Standard
Minimum
Maximum
Sum
-
EnvironmentType
None
Browser
Video player
-
Marketplace Environment
None
Display
Video
Games
Mobile
tooltip
Key Values
?????
Tile Category
?????
ProductType
None
Standard
Interstitial
Text Link
Companion Streaming
Companion Interstitial
Streaming
Companion
Master
Web
Mobile
Creative Rotation Type
None
Evenly
Optimized
Weighted
Sequential
Slots
| Info |
|---|
Data provided in “Slot” section is changing Ad configuration in AdButler |
Master
Number of Ad formats under “Available” and “Chosen” options
Select the image size you will be using
| Info |
|---|
Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage |
Report Slots (AI)
Number of Ad formats under “Available” and “Chosen” options
CompanionSize
Companion Delivery Option
None
Optional
At Least One
All
Report Slots (Clicks)
Report Slots (Viewed AI)
Roadblocking Type
None
Only One
One or more
As many as possible
All roadblock
Creative set
Normal
Partial
ExactMatch
Forecast Slots
Priority Information
Goal Type
None
Custom Budget
Unlimited
Secondary Goal Type
None
Lifetime
Daily
None
Custom Budget
Pace Lifetime Budget
Unlimited
Goal Percent
InStream/Video VAST Information
Video Position
None
Has NO options
Midroll index
AGOF Connect Information
AGOF Attributes (deprecated)
OVK ID (deprecated)
When you have selected the necessary fields for AdButler Ad, don't forget to press Save.
Ad Types: example
...
| From the drop down menu provided choose AdType needed for this advertising format. | |||
Priority |
|
From the drop down menu provided choose the priority of transmission of this ad type to the Ad server. |
Triton Ad Types example:
...
...
Setup
| Info |
|---|
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing. |
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).