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  • Create a new Media Campaign

    • Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout

    • Check that the proper association with a Programmatic Buyer has been done see more details

      image-20240725-213601.png

  • The mandatory fields that need to be present are:

Mandatory

Advendio Object

ADvendio Field

Xandr Field

Values

Comments

(tick)

Media Campaign

Programmatic Buyer

Bidder Name

  • Programmatic Buyer

  • Assign one Programmatic Buyer and it will become the buyer seat for all the Deals

  • Only if there are NO buyer seats targeted

(tick)

Media Campaign

Adserver Order Type

  • Proposal

(tick)

Media Campaign

Campaign Start Date

  • Any date in the present or future

(tick)

Media Campaign

Campaign End Date

  • NO end date

(tick)

Media Campaign

Budget Type

  • Impression

  • Revenue Revenue is the default value used if nothing is selected

  • If this happens it makes the Lifetime budget impressions be set as “null” and this can lead to an error for a PG Deal

-

Media Campaign

Description

  • Optional

...

Mandatory

Advendio Object

ADvendio Field

Values

Xandr Field

Deal info

Comments

(tick)

Ad Type

Goal Type

  • None

Delivery Type

  • ImpressionsExclusive

Delivery Goal

  • Can be also selected directly from the Campaign Item

AdType

  • Programmatic Guaranteed

  • ⚠️ This option can also be selected on the “AdType” of a Campaign Item object

Size

-

(tick)

  • The current default is used if nothing is selected

Priority

  • 1-15 =Open Auction

  • 16-20 = Private Auction

(tick)

  • Appears as Auction Type in the deal info in Xandr

-

Roadblock

  • None

  • Partial

(tick)

‘None’ / empty value means roadblocking will be disabled

‘Partial’ means roadblocking will be enabled

‘Normal’
currently not accepted in Xandr

‘ExactMatch’ currently not accepted in Xandr

(tick)

Ad Price

Billing Category

  • CPM

Revenue Type

(tick)

  • ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

Price Type

(tick)

  • This is extracted from the Billing Category

(tick)

Campaign Item

Name

  • 80 Char. max

(tick)

  • This will also be the Deal name

AdServer Proposal Line Item ID

(tick)

  • Here is where the Deal ID is contained

-

Delivery Type

  • Impressions

Delivery Goal

  • If no value is selected it will consider the Delivery Type from the AdType

-

Sales Price

Ask Price

(tick)