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Challenge
Which of the settings on your ADvendio Media Campaigns and Campaign Items are available for our Broadsign integration? And how do they affect your bookings?
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Solution
Here is an overview of the main settings per Media Campaign and Campaign Item, which can be configured via ADvendio and will be sent to Broadsign.
These settings can affect your bookings and manage your budget effectively allowing you to increase the relevance of your ads and improve performance.
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ADvendio and Broadsign General object mapping:
ADvendio Object | Broadsign Object |
|---|---|
Connection | User |
Account | Client |
Media Campaign | Proposal |
Campaign Item | Proposal Item, Screen selection |
Ad Type | Proposal Item (certain settings) |
Connection ID | Criteria, Category Exclusions, Users |
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Media Campaign Fields mapping
ADvendio Field | Broadsign | Additional Information |
|---|---|---|
Media Campaign ID | Client ID | - |
Media Campaign Name | Client Name | - |
Media Campaign Name | Name | - |
Media Campaign Adserver Name | Name | if filled, use instead of Name |
Media Campaign Alternate Order ID | Contact ID | - |
Media Campaign Owner | Owner User ID/ Owner User email | We can use the User AdServer Assignments to map Salesforce Users to Broadsign IDs |
Campaign Item Fields mapping
ADvendio Field | Broadsign | Additional Information | ||
|---|---|---|---|---|
Media Campaign → Account → External Account ID | Reference ID | Client identifier | ||
Campaign Item Adserver ID Order ID | Proposal ID | Get the Id from the proposal creation. | ||
Campaign Item Name | Name | - | ||
Campaign Item Adserver Name | Name | - | ||
Campaign Item From Date | Start Date | - | ||
Campaign Item Until Date | Flight Duration Flight Type | Flight type fixed to 0 (days). Flight duration is calculated. | Campaign Item The end date defines how long a Proposal Item will run in Broadsign | |
From Hour/ From Minute | Start Time | - | ||
Campaign Item Until Hour/ Until Minute | End Time | - | ||
- | Inventory Type | Fixed Always set to “Digital” | ||
Campaign Item AdServer Price | Price | If our logic is configured to use this field instead of calculation above | ||
Campaign Item Budget Type Campaign Item Booking Quantity Campaign Item Secondary Goal Budget | Goal Budget Goal Impressions Goal repetitions | PicklistValuesType of Buy | Budget Type field sets what kind of goal your proposal has:
Impressions and Amount Budget picklist values are shared across multiple adservers
Secondary Goal Budget must be greater tan zero when using Amount Budget. Campaign Item Depending on the goal, you need to set different additional fields like Secondary Goal Budget. | |
Secondary Goal Budget | Budget Goal | Secondary Goal Budget is used when the Amount goal is selected
| ||
Campaign Item Booking Quantity | Impression Goal or Repetition Goal | Booking Quantity is used as number of impressions or repetitions to target | ||
Ad Duration | Slot Duration | - | ||
Campaign Item Priority | Priority | If the priority field on Campaign Item = null use Ad Type
The only allowed values are the one previously declared in the adserveris left empty, we use the value defined on the Ad Type. The platform has specified certain values that are allowed for priority. Therefore, you must select from those specific values when setting priorities in Broadsign. For example, if a priority in Broadsign is labelled as P1, you should also assign the same value in ADvendio. | ||
Campaign Item Ad Day of Week | Dow Mask?????Day of Week | Select which days of the week the ads will be shown | ||
Campaign Item Additional Ad ID | Screens | This will be automatically selected. |