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Integrations:

Broadsign

License

Connect

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

Challenge

Can you hold reserve inventory in ADvendio for your planned Broadsign Campaigns you’ve planned in ADvendio and later also campaigns and set them live later?

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Solution

You can use our feature called Update Ad-Status in AdServer to resolve this challenge and to get a bigger issue and gain more flexibility in managing your Broadsign Campaigns within ADvendio .

You'll find three options to choose from:

  1. Active: This option lets you book your ads in Broadsign.

  2. Paused: If you need to make changes or take a break, you can put your booking back in the draft in Broadsign.

  3. Reserved: This option allows you to hold bookings in Broadsign, reserving inventory for your campaigns in ADvendio.

With this feature, you can reserve inventory for your Broadsign Campaigns in ADvendio and activate them later.

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by using our feature “Update Ad-Status in AdServer”.

Info

By default, when Items are pushed to Broadsign, they are in the saved or draft status. This means they are not actively running or booked yet.

This gives you the opportunity to make any necessary modifications and changes before finalizing and activating them.

ADvendio Ad Server statuses:

You have the option to choose one of three statuses for a Proposal Item: Active, Paused, and Reserved.

  • Active status means that the Proposal Item is booked in Broadsign and the assigned Screens are reserved and actively running.

  • Paused status for Proposal Item temporarily removes the reserved status and brings it back to its previous draft state.

  • Reserved status means that the Proposal Item is on hold and the assigned Screens are reserved and blocked for other bookings.

ADvendio Ad Server Status

Broadsign Proposal Line Status

Active

submit (=active)

submitted

Paused

saved

(= not hold and not active)

Reserved

hold

but is on hold and not active

Reserved

on hold and not active

There is a predefined flow of actions in the system that you can take with your items:

For a Paused item, you have the option to set it as active or reserved.

For a Reserved item, you can choose to set it as paused or active.

Note

Once an item is set as Active, its status cannot be changed anymore.

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Setup

Check page 7.3.4 How to Configure "Update Ad-Status in AdServer" for Campaign Items