Stages of Sales Workflow Probability
During the sales process, a media campaign passes through various stages, and the chances of its success differ at each stage. Whenever you move a campaign to a new stage, the system will automatically calculate its standard probability.
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This probability can only be set in increments of 5% - 10%. |
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ADvendio Stage Probability Table
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Stage | Probability | Standard |
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First contact | 5% | x |
Initial Offer (w/o request) | 10% | x |
n/a | 20% | |
n/a | 25% | |
Alternative quote | 30% | x |
n/a | 40% | |
Offer on Request | 50% | x |
n/a | 60% | |
Showed interest | 70% | x |
Positive Feedback (Agency/Advertiser) | 80% | x |
n/a | 90% | |
Booked | 100% | x |
IO received | 100% | x |
Out of date | 0% | x |
Offer denied | 0% | x |
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