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If you have first entered your campaign items and

  • later add a commitment or

  • change a commitment

you will have to use the "Apply Commitments"  button in the related Media Campaign. This button needs to be enabled by your administrator.Image Removed

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The process will look for matching Commitment Conditions in the Commitment connected to the Media Campaign and will apply the discounts to all matching Campaign Items. You will need to confirm that you want to apply Commitments to the relevant Campaign Items. From version 2.137

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Also ADvendio will not change any Campaign Item which has a linked Invoice Item with status "invoiced".


Table of Contents

You can not only record the commitment and it's conditions but also also track the revenue/turnover you made with a customer towards that commitment to check whether rebate in kind discounts are granted.

Info

Whenever you create a Media Campaign connected to a Commitment, you can decide whether to apply the Commitment Conditions to a Campaign Item or not. Please also read more about how to 4.16.2 Assign Commitments to Media Campaigns and the 4.16.7 Commitment Matching Criteria Hierarchy.

REMEMBER: That any Campaign Item using a 3.1.1 Ad Spec which does NOT allow the specific kind of discount will overrule the commitment. 

Discounts from Conditions will be used automatically when a campaign item is created if the commitment is linked to the Media Campaign. ADvendio checks if all the following criteria are matching between condition and campaign item:

  • Site 

  • Media Differentiation

  • Media Segment

  • Media Type

  • AdType

  • AdSpec

  • AdPrice

  • Content

  • Unit

  • PageEquivalency (if Unit is set to it)

If any of these fields is empty it gets ignored. 

If there is a Condition Match the following happens:

1. Scaled Discount

For scaled discounts the TotalRevenue spend for that commitment has to be in the defined range specified in your commitment condition record. 

  • Agency Discount = CommitmentCondition.CashDiscountAgency__c

  • Advertiser Discount = CommitmentCondition.CashDiscountAdvertiser__c

  • Special Discount = CommitmentCondition.SpecialDiscount__c

  • Special Discount Name = "Commitment"

  • ScaledDiscountCondition__c = CommitmentCondition which has been applied

  • "Condition Applied" Checkbox = true

2. Special Discount

  • Special Discount = CommitmentCondition.SpecialDiscount__c

  • Special Discount Name = "Commitment"

  • SpecialDiscountCondition__c = CommitmentCondition which has been applied

  • "Condition Applied" Checkbox = true

3. Rebate in Kind

For Rebate in Kind Items the spending process will be handled mainly via the Media Configuration. In the Media Search, after the Campaign Items have been added to the basket, there is a picklist for the Commitment Conditions. As soon as a Rebate in Kind Condition fits the Campaign Item and it has Rebate in Kind Units for spending available, the User can choose a Rebate In Kind Condition which he wants to apply. The Values of the picklist will be displayed like this: ConditionName (Unit, Number of Available Units). Afterwards the User goes to the Media Configuration and continues to configure the Campaign Item (the Special Discount is already entered and the Quantity is preset to the number of available RIK Units in the Condition). If no Condition is selected by the User, Discounts from other Conditions will be applied automatically or if no fitting Condition exists, the Campaign Item will be configured normally.

If a Rebate in Kind Condition is chosen the following will be set at the Campaign Item:

  • Special Discount = 100%

  • Rebate In Kind Condition = CommitmentCondition which has been applied

  • Special Discount Name = "Rebate in Kind"

  • Commitment Relevant = false

  • "Condition Applied" Checkbox = true

3.1 Example

This example has buy 7 get 2 free rule which applies to the

  1. Advertising Medium = Newsweek, 

  2. Media Type = Print, 

  3. Media Segment = Magazine,

  4. Unit = Page Equivalency

I have earned (bought) 14 units and have already spend 2 or my earned 4 units. You find this in section Rebate in Kind Information and also the spend line items in the related list below.Image Removed

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If you create a media campaign and add an item which matches ALL the four conditions above you will get a selection box in my media search Media Basket:Image Removed

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Within the Media Basket you can select the condition you like to apply to the appropriate line item.

If your condition drop down box is empty check the following:

3.2 Error Messages

Make sure to only add one item at a time. Otherwise the following error will pop up.

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3.3 Media Configuration

Opening the media configuration will set the special discount to 100% and write all the available units into the quantity field.

4. Third Party Commission (TPC)

  • Third Party Commission Custom (Campaign Item) =

     Third

     Third Party

    Commission 

    Commission (Condition)

  • Third Party Commission

    Condition 

    Condition (Campaign Item) = Commitment Condition which has been applied

  • "Condition Applied" Checkbox = true

5. Apply multiple condition discounts

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i.e. it is possible to have a

  1. scaled discount (Which gets written into the Customer Discount/ADvendio__Rate_Discount_2_custom__

    or Agency Discount/ADvendio__Rate_Discount_3_custom__c) apply to a campaign item

  2. and a special discount ADvendio__Rate_Discount_4__

    c condition

    c condition

As the Rebate in Kind will have to be selected manually in the media configuration. If a Rebate in Kind is to be applied the rate_discount_4__c is set to 100%. 

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If you like to set a commitment with your customers over a total turnover but you want to apply this amount to several conditions you can build a "hierarchy" of conditions. First create a condition of record type: Scaled Revenue Scale and enter the total Revenue.Image Removed

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Then link all your scaled discount conditions to this one by selecting the condition in the lookup field "Shared Revenue":Image Removed

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Now all unit counts in all conditions here can added up to the match the one master condition for to monitor the reached turnover. 

Overview

Record Type

Description

Quantity Discount

Customer Discount

Agency Discount

Special Discount

AE

TCP

"Condition Applied" Checkbox

Special Discount Name

Rebate in Kind

Please select if you like to specify a Rebate in Kind, i.e. Buy 2 get 1 free.







TRUE

Rebate in Kind (custom label)

Agency Earning

Please select if you like to use agency earning





x


TRUE

Commitment

Rebate in Kind %

Please select if you like to specify a percental Rebate in Kind.







TRUE

Rebate in Kind (custom label)

Scaled Discount

Please select if you like to specify a scaled quantity discount for either Advertiser and/or Agency.


x

x

x



TRUE

Commitment

Shared Revenue Scale

Shared Revenue Scale Conditions can be used to connect multiple Scaled Discount Conditions into one.

When checking, which level of scaled discount will be applied to a Campaign Item, the combined revenue of all connected Conditions will be used.


x

x

x



TRUE

Commitment

Special Discount

Please select if you like to use special discount.




x



TRUE

Commitment

Third Party Commission

Please select if you like to use third party commission discount.






x

TRUE

Commitment