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You are using Google AdManager to sell Programmatic Guaranteed Inventory to your buyers, and now you want to manage these proposals and proposal line items also from ADvendio.
How do you need to configure your system in order to support this? And are specific Ad Specs required or can you use the ones you use for your regular Campaign Items?
Solution
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Attention Minor Breaking Change!
With ADvendio version 2.146, we’re using a new Google AdManager API. This requires to change your product configuration on Ad Types and Ad Specs for Programmatic Guaranteed.
See the section below on Inventory Type and Mobile Device Targeting to see how your product configuration needs to look. The old configuration of using the Marketplace Environment field will not be supported anymore.
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Configure your Item Type and Goals
The Ad Type configuration of a programmatic guaranteed line item is similar to one of a regular line item. See our Ad Type description to get an overview about what you can do.
Can I reuse Ad Specs and Ad Type from my regular Google items?
Yes, you can do sothat, since most of the settings regarding format and delivery are the same! . However, you are required might need to use certain inventory and device targeting settings for Programmatic Guaranteed, which will also be applied to regular line items, but are not required to use!.
You need to confirm with your AdOps team if those settings will have any implications on the delivery of regular line items, otherwise we recommend creating your own Ad Specs for Programmatic Guaranteed!
Configure your Item Type and Goals
The basic configuration, for the priority of an item, the goal type (impression goal or sponsorship) and many other settings are the same as with regular line items. See our Ad Type description to get an overview, what you can do.
Setting up Video or Display Items
For your line items, it’s of course crucial , where your item is running . If - if it’s a video or a display ad , or if it’s for mobile or desktop. This setting is the same Two Ad Type fields need to be configured:
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Environment Type sets the line item type:
Browser for Display Ads
Video Player for Video Ads
Configure Inventory Type and Mobile Device Targeting (Version 2.146 and up)
This is a required step for Programmatic Guaranteed items in Google AdManager. In order to set up, where and on which devices an ad runs, there are two options for Google AdManager.
The Inventory Type Targeting
the mobile device capabilities
Inventory Type configures, if your item is targeted for Display inventory or Mobile inventory. For this ADvendio offers to select inventory type targeting in our targeting features:
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Please be aware that it is only possible to select a single inventory type for Programmatic Guaranteed items in Google AdManager. If you select multiple we will use the first one we get or the Submit to Adserver will result in an error. |
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Attention: Additionally to the inventory type targeting, you will also have to select Mobile Device Capability in the device targeting, otherwise the Programmatic Guaranteed Items will not be created in Google AdManager! For this simply, either include or exclude the option ‘Mobile Devices’ in your Device Capability targeting Which option you need, depends on your inventory type.
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So how do you set the inventory targeting up?
You can let your users select the options via the inventory targeting and device targeting features in our Media Configuration
However to save time and since these settings will be the same for most Programmatic Guaranteed Items you want to submit, we recommend to preconfigure the targeting on your Ad Specs.
For this simply create Connection ID AdSpec Assignment on the related products. By doing so, the ADvendio Media Configuration will also show this and prevents users from changing the configuration.
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Versions 2.145 and older: Inventory Type and Mobile Device Setup
For Inventory Type we have the field Marketplace Environment:
Display
Mobile
Video
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Environment Type (ADvendio)
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Marketplace Environment (ADvendio)
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Google Ad Manager
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Browser
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Display
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Display Item
Inventory Type: Display
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Browser
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Mobile
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Display Item
Inventory Type: Mobile In-App
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Video Player
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Display
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Video Item
Inventory Type: Display Out-stream Video
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Video Player
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Mobile
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Video Item
Inventory Type: Mobile In-App Out-stream video
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Video Player
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Video
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Video Item
Inventory Type: In-Stream Video
Marketplace Environment sets the inventory type:
Display
Mobile
Video
When the two settings are combined, ADvendio sets up the inventory type in Google Ad ManagerAdManager in the following way:
Environment Type (ADvendio) | Marketplace Environment (ADvendio) | Google Ad Manager |
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Browser | Display | Display Item Inventory Type: Display |
Browser | Mobile | Display Item Inventory Type: Mobile In-App |
Video Player | Display | Video Item Inventory Type: Display Out-stream Video |
Video Player | Mobile | Video Item Inventory Type: Mobile In-App Out-stream video |
Video Player | Video | Video Item Inventory Type: In-Stream Video |
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If the Marketplace Environment is not set in ADvendio, Display will be used as default. |
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Include or exclude of Mobile Apps capabilities
There is one specific setting regarding the Proposal Line Items in Google Ad Manager. As soon as you either use Display or Mobile as Inventory Type, Google AdManager automatically sets the option for device capability targeting to either include or exclude ‘Mobile Apps’:
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Inventory Type = Display, then exclude Device Capabilities Mobile Apps
Inventory Type = Mobile, then include Device Capabilities Mobile Apps
With ADvendio version 2.137 we’re submitting the needed configuration automatically together with the Environment Type configured, so you are not required to select additional targeting in ADvendio.
Be aware that Device capability is still an option form from our device targeting in ADvendio and your users might be able to override the selection (e.g., select to exclude Mobile Apps instead of including from Media Configuration). This might result in an error , when trying to submit the Campaign Item to Google.
To prevent this, there is the possibility to create a Connection ID AdSpec Assignment on the related products. By doing so, the ADvendio Media Configuration will also show this and prevents prevent users from changing the configuration.
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In order to use these features, you will need a working connection to your Google AdManager in ADvendio: 7.3.1.5 How to connect an AdServer / SSP to ADvendio?To set up the inventory types and device capabilities, you will need to make sure to sync the required targeting IDs from Google to ADvendio. This can be done with our import features.