Challenge
Targeting your ads to the right people is not only important for digital but for all advertising media no matter if you have out of home or print inventory.
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Solution
Version | 2.128 and up |
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Starting in our Release 2.128 we implemented a new object for ADvendio called Targeting Group. You can find the object by entering the App Launcher and selecting “Targeting Groups“.
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The setup for this is explained in the following article: How to configure a target group based filter in Media Search.
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Please keep in mind that the Targeting Group filter in Media Search does not take the connected Contents or Targeting Sets into the Media Configuration yet. This will be implemented in our next releases. |
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Version | 2.85 and up |
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Starting with version 2.85 you have the option to filter and organize your inventory for specific target groups. For example you have a journal only/mostly for young women or another one addressing small children or men.
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Make sure your administrator has set them up 7.2.1.2 Edit Picklist Values Sets (Global Picklists).
Edit Inventory target group
Open the record and select the respective target groups from the multi-select picklist:
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