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For our example we start by picking the already existing site ‘news.com’ from our products, we created a new separate placement for the ‘open auction’ revenue and a pseudo ad type called ‘programmatic display revenue’. The actual list price entered is not directly needed, so you can leave a placeholder value like 1$ $10.00 CPM. Make sure to match the billing category to your revenue (so always match CPM revenue to CPM prices). It is possible to also map to different Billing Categories (such as everything to a fixed price), but this might cause problems in the Media Campaign generation and requires extensive testing, so we recommend to stay with the same pricing model (which is saved in the Cost Type of the Programmatic Prices)
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ADvendio offers a variety of tools, to support you in creating these Ad Prices. You will need to repeat this for each entity you want to use for your data aggregation. So when using top level domains, you will need one Ad Price for each top level domain you sell programmatically.
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Using the Ad Price as comparison value for your Programmatic Revenue While the actual price value |
2.) Map your programmatic revenue to the Ad Prices.
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