The Buying Items are now up and running. Now, there are multiple things which are interesting nowto be followed:
Are items and orders meeting their goals? Or is an optimization to the targeting or bidding strategy needed?
Use how many Impressions where were bought for how much money by an item , to invoice the total media cost, or watch reselling activities towards advertisers.
How can these this information be brought into ADvendio, and where are they is it stored?
Where are the data stored and which performance information is transferred?
To view how Buying Items are currently performing, there are two places where the data is stored.
One, there is a section on the Buying Item , which stored stores the overall performance and cost of that item:
The field Type shows, if this is a monthly or daily aggregation of data. The date field shows for which day, in case of monthly data, it always shows the first day of the relevant month.
At the moment, ADvendio imports the following data (2.144.1 and up):
The the number of bought impressions
the total media cost (containing all fees from the platform)
the average CPM
How can the data be imported into ADvendio?
After the report is scheduled and it finished, the configured recipients will receive an email with more details about the results. It contains general information about the org and involved user, as well as how many ADvendio records were updated.
Please make sure that the user planning the buy data Buy Data imports has permissions to view and edit the following objects:
Delivery Report Settings
Also, please make sure the tab for the Delivery Report Center is visible and accessible. We generally recommend that a user with System Administrator permissions plans and manages the delivery imports , to ensure there are no problems with missing access rights.