To connect the AppNexus SSP with ADvendio please follow these steps:
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Go to the Delivery Data Settings page and schedule the job to your needs. Read here how to: 5.3.2 3 Schedule Delivery Data Reports (Legacy Feature). Starting with version 2.90 the import will get delivery data for the last month plus the current month-to-date data (until the 7th day of the current). After this cut-off date we only import data for the actual month/month-to-date.
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4. Activate Seamless Insertion Orders
Available for version 2.96.2 and higher:
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To
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activate the creation of seamless insertion orders from ADvendio, you need to configure it at your
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Adserver login.
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Select the value "Seamless" in the picklist Adserver Features. Customers updating from
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an older version of ADvendio, need to create Seamless as picklist value in setup first.
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As soon as seamless is selected all insertion orders will be created as seamless orders. To deselect this feature, simply set the picklist to the value
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none at your
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Adserver Login.
For more information about seamless insertion orders take a look at the following Wiki article: 7.3.8.3 Seamless Insertion Orders and Augmented Line Items.
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When you select seamless as feature for Appnexus: All insertion orders will be pushed as seamless. You can only either use the standard IOs (leagcy IO) or seamless IOs. |
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Column | Type | Example | Description | Field |
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month | time | "2010-02" | The month of the auction. | Date__c |
publisher_currency | string | "USD" | The currency of the publisher. | CurrencyIsoCode |
geo_country | string | "US" | The code for the geographic country. For impression requests for which we received no indication that the ad was rendered (i.e., non-transacted), country information may not be provided. | ADvendio__Country__c |
size | string | "728x90" | The size of the placement/creative served. | ADvendio__AdSlot__c |
placement_id | int | 546 | The ID of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with | new field |
placement_name | string | "300x250 Business" | The name of the placement. Note that, for impressions older than 100 days, placements will be aggregated into one row with "All placement data older than 100 days" as theplacement_name. | new field |
deal_id | int | 2345 | The ID of the deal. For more information about negotiated deals between buyers and sellers, see Deal Service and Deal Buyer Access Service. | ADvendio__DealId__c |
deal_name | string | "Private deal for buyer 1085 with floor of $2.50" | The name of the deal. | DealName__c |
deal_code | string | "External seller deal code" | The custom code for the deal. For deals with external supply partners, this is generally the string that you use to identify the deal. | ADvendio__ExternalId__c |
site_id | int | 555 | The ID of the site. Note: For impressions older than 100 days, the site_id will be 0. | AdUnitId__c |
site_name | string | "My Site" | The name of the site. | AdUnit__c |
Metrics
Column | Type | Example | Formula | Description | Field |
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imps | int | 2340 | imps | The total number of impressions (served and resold). | ADvendio__Impressions__c |
clicks | int | 545 | clicks | The total number of clicks across all impressions. | ADvendio__Clicks__c |
revenue_including_fees | money | 400.05 | revenue - commissions | The sum of booked revenue and reseller revenue minus commissions. | ADvendio__Revenue__c |
ctr | double | 0.002327 | clicks / imps | The rate of clicks to impressions. | new field |
click_thru_pct | double | 1.12359550561797 | (clicks / imps) * 100 | The rate of clicks to impressions as a percentage. | new field |
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