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You only need to do this, if you are connecting DFP to ADvendio.  

Version 2.107 and up → Please use the 2.1.4.5 External Account IDsHow ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System? Object to connect.  You can also use 2.1.4.2.1 Adserver Advertiser ID Converter to migrate to the new object.

In order to map an ADvendio Account to an account/company on your adserver you have to enter an AdServer Advertiser ID in the account's related list "AdServer Advertiser IDs".  You can either navigate to the AdServer Advertiser ID Object using the App Launcher 

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