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When using the submit feature of ADvendio to directly push your Media Campaigns and Campaign Items to a connected system like an AdServer, SSP or DSP, ADvendio tries to match the data automatically. That means our Gateway looks at the Account name given in Salesforce and will search in the connected system for an advertiser with the same name as your Salesforce Account. If we can find a match, ADvendio will automatically connect those two and create the needed External Account ID records. There are no further steps needed.
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It is not possible to link a single ADvendio account to multiple IDs from the same system. For instance, it is not possible to have one ADvendio account to represent two different Advertisers in Google and then select which one to use each time.
Can I change Advertisers mid campaign?
ADvendio does not automatically validate which advertiser / account you’ve chosen for your Media Campaign and allows you to change it, even if a Campaign has already started.
Please note that some Third Party Platforms do not allow to change the Advertiser of an already existing order. For systems, where such a change is allowed, we are updating the information via our Submit to AdServer for others we might not update all information.
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Starting with ADvendio Winter 2025 (2.173): We added a new logic for our Xandr and Adswizz Integrations, that still allows you to push updates from your Media Campaign, after the advertiser was changed. We will not update the Advertiser information in the external platforms, but there will be an information message, showing you the situation:
Info: The Advertiser (Name: World Sports Federation) assigned in ADvendio is not matching the advertiser (Name: Test Advertiser, ID: 1758437) used in the Third Party Platform. Please note that ADvendio does not update Advertisers of Orders in external platforms automatically. Order and Items settings are still being updated.
How to use External Account IDs for other integrations?
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Important Note: our integrations use External Account ID object throughout all processes instead of AdServer Advertiser ID.
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