Let’s say you want to track the click through rate (CTR) of your Campaign Items, over it’s whole runtime.
There are certain fields for eCPM and Clickrate already existing on the Campaign Item object in ADvendio. Please note that those fields are not based on actual delivery numbers, but the proposal numbers (e.g. the goal quantity you want to reach). If you want a real average CPM, you will need create new formulas as described below
1.) How is the desired value calculated?
the Media Configuration via Tab Setup
5.) Examples on how to calculate different values via formula fields
eCPM or average CPM
RevenueField / ImpressionField * 1.000
eCPC or average CPC
RevenueField / ClickField
Video view-through rate
VideoViewsField (or ImpressionField) / CompletedViewsField
There are no further specific setup steps, besides the above mentioned. All features are part of the connect license and there is no further activation needed.