How does does ADvendio support programmatic media buying?
As the media landscape quickly transforms, we decided to open up our media planning capabilities and also support the buying process. This will include media planning as well as trafficking, but also end to end invoicing of your media spend, to cover all the needs of publishers, agencies and brands alike. Hence we’re now starting the pilot phase for our new media buying features.
Supported features and systems
| Page Tree | ||
|---|---|---|
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Roadmap - What’s to come?
As our developments here are in a pretty early stage, we’re trying to give an outlook on what’s to come.
Timing | Feature | |
|---|---|---|
Until end of 2020 | Refinement of the push to DSP / Pilot phase of the feature | |
Q2 2021 | Media Planning and Invoicing Process enhancements Social Media Integrations | |
Q3 2021 | Integration into a new lightning Media Configuration | |
until end 2021 | Additional direct integrations, generic data uploads and more to come based on first feedback.Q3 2021 | ADvendio Buying Pilot (package extension) |
End 2021 / Beginning 2022 | Social Media Integrations (e.g. Facebook) |