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Challenge:

How to start the import process, and how can I check if data has been imported?

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Burt naming

Programmatic Data name in Advendio

Campaign location

Example

Description

Site

Ad Unit / Site Section Name

Campaign Item

news.com - homepage - ver1

The name of the inventory that has been used.

Mapped Advertiser

Advertiser Name

Media Campaign

Media Corp Ltd.

The Name of the Advertiser/Buyer

N/A

Clicks

Campaign Item

N/A

N/A

N/A

Cost Type (CPM as fixed value)

Campaign Item

CPM

At the moment, all the data imported from Burt uses CPM as the associated cost type.

Creative Size

Creative Size / Format

Campaign Item

300x300

Which Indicates which format has been used.

Currency

Currency ISO Code

Media Campaign

EUR, CAD, etc

All data imported from Burt uses the USER Default Currency
From the user who triggers the Schedule Report
(Only from v2.169.2 onwards)
⚠️ All previous versions would have EUR as the default and only currency available

Transaction Type

Deal Type

Campaign Item

Private Auction

The type of Auction, for example, Preferred Deal, Open Auction, and so on.

N/A

Clicks

Campaign Item

N/A

N/A

Impressions

Impressions

Campaign Item500000

500.000

The number of sold impressions.

Date

Month

Media Campaign/Campaign Item

2021-05-01

The Month, for which the data has been aggregated.

PartnerProgrammatic

SSP Partner

Media Campaign

Pubmatic

The Programmatic/SSP Partner associated with the respective programmatic data entry.

  • ⚠️ Only for BURT

Net Revenue Eur

Revenue (eCPM)

Campaign Item25000

25.000

The actual revenue generated for the Inventory / Size in that Month

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