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Challenge
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Which creative types and features are already supported?
Which steps are needed to set up and configure the creative upload feature for Xandr
Can ADvendio handle custom templates and custom macros? And how to configure this?
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Solution
In order to To set up the Creative Upload in ADvendio, there are so-called Ad Creative Templates required. Those templates control, which fields and settings will be available in the Creative Upload UI and thus which information your Sales Reps will be able to see. Additionally, you can determine which Campaign Items, and which Creative Template are available. This helps you for example to make sure to only use video creatives for your video Campaign Items and similar.
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ADvendio Object | Xandr |
|---|---|
Ad Creative | The actual creative that will be uploaded to an advertiser in Xandr and will later be assigned to a line item |
Campaign Item | represents the Line Item in Xandr |
Creative Assignments | ADvendio assigns Creatives to Line Items in Xandr based on the Creative Assignment object in ADvendio. |
Ad Creative Template | The Xandr Creative Template to use |
Ad Creative Template Variable | The fixed settings and fields required for Xandr Creatives, more information can be found in 7.2.21.1 Creation of Ad Creative Templates and Variables |
Ad Creative Template Variable | Xandr Custom Macros from your template |
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Banners
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
raw HTML (directly submitted HTML code)
iframe HTML (directly submitted HTML code)
raw JS (directly submitted JS code)
Javascript format (Only URL to a JS file)
Interstitials
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
raw HTML (directly submitted HTML code)
raw JS (directly submitted JS code)
High Impact
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
raw HTML (directly submitted HTML code)
iframe HTML (directly submitted HTML code)
raw JS (directly submitted JS code)
Expendable
Image format (directly uploaded image file & URL to an image)
Flash format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
raw HTML (directly submitted HTML code)
iframe HTML (directly submitted HTML code)
raw JS (directly submitted JS code)
Natives (With version 2.149)
| Info |
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For the first version ADvendio only supports uploading actual image files to Xandr, the support of URLs to externally stored images as well as other formats will be supported soon. |
The following features are currently supported:
Custom Creative Templates (as long as they are using the supported formats)
Custom Macros
Import Templates from Xandr Network to ADvendio
| Info |
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With version 2.158, a BETA release of Import Templates from Xandr Network to ADvendio is now available. We will be adding more features in future releases. |
You can now import templates from your Xandr network into ADvendio. With this enhancement, you have ready-to-use templates already created at the click of a button!
In order to access this feature, you will need to go to your Xandr Connection record in ADvendio and select ‘transfer to ADvendio’
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Within the window that opens, you will need to select Creative Templates and decide which templates you’d like to import.
Creative Standard Templates → This includes the required templates for the default Google Creatives, such as images, image URLs and similar)
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Once the import is done, you receive ready-to-use templates, which contain all the required technical information for ADvendio. You can then proceed to customize them to your needs further, for example by adding additional help texts to the variables (see mapping section below).
| Note |
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Attention: All templates imported by ADvendio, receive a Unique Key in the field Unique Key External. If you want to modify a template for your own needs, please empty this Unique Key or set an own one. Otherwise if you start the import process a second time, we might overwrite your changes! |
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format (Only URL to a flash file)
HTML format (Only URL to an HTML file)
Javascript format (Only URL to a JS file)
raw HTML (directly submitted HTML code)
iframe HTML (directly submitted HTML code)
raw JS (directly submitted JS code)
Natives (With version 2.149)
| Info |
|---|
For the first version ADvendio only supports uploading actual image files to Xandr, the support of URLs to externally stored images as well as other formats will be supported soon. |
The following features are currently supported:
Custom Creative Templates (as long as they are using the supported formats)
Custom Macros
Import Templates from Xandr Network to ADvendio
| Info |
|---|
With version 2.158, a BETA release of Import Templates from Xandr Network to ADvendio is now available. We will be adding more features in future releases. |
You can now import templates from your Xandr network into ADvendio. With this enhancement, you have ready-to-use templates already created at the click of a button!
To access this feature, you will need to go to your Xandr Connection record in ADvendio and select ‘transfer to ADvendio’
...
Within the window that opens, you will need to select Creative Templates and decide which templates you’d like to import.
Creative Standard Templates → This includes the required templates for the default Google Creatives, such as images, image URLs and similar)
...
Once the import is done, you receive ready-to-use templates, which contain all the required technical information for ADvendio. You can then proceed to customize them to your needs further, for example by adding additional help texts to the variables (see mapping section below).
| Note |
|---|
Attention: All templates imported by ADvendio, receive a Unique Key in the field Unique Key External. If you want to modify a template for your own needs, please empty this Unique Key or set an own one. Otherwise if you start the import process a second time, we might overwrite your changes! |
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Problems during the import
After the import process from the AdServer finished, you will receive a result email. This will also provide you an overview of problems during the import process. Some of the more common issues can be:
Non working / invalid credentials for your connection
Missing Permissions on your Third Party Platform User
Salesforce Problems, when uploading data, such as no editing permissions on the required fields and objects, storage limitations or custom validations
If a Creative Template can not be created by the ADvendio import process, all related variables will also fail, with an error message that ‘ADvendio__UniqueKeyExt__c was not specified’
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Manual Creation of Ad Creative Templates in ADvendio
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Natives in Xandr can contain a huge variety of different fields and settings. In order to To prepare those from ADvendio, you will first need to create specific Ad Creative Templates.
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Image Assets & Attachments
You are able to can provide multiple images and icons for your native creatives in Xandr.
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| Info |
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Important to note:
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Warning: Currently, Zip File upload is not supported. |
Creative Assignment Dates for GAM and Xandr
Google Ad Manager GAM and Xandr have introduced a new feature with their 2.169 release to address the issue of setting dates for ad assignments. The new feature, support the feature "Assignment Dates in Creative Uploads, " that allows advertisers and campaign managers to choose select specific dates when they upload for uploading their ads. This gives them feature provides greater control over their advertising campaigns and better ensures that their ads are displayed at the right time. For more info, please refer to this articleADD LINK.