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ADvendio Variable ID

Field to target

Relevant Variable Type

Possible Values*

Max Length (characters)

Required

Relevant for Creative Formats

File

The actual image file to upload

attachment

 

 

(tick)

Image / Overlay

DestinationURL

Destination URL where the ad leads

string

 

1024

(tick)

Image / Image URL / Overlay

DestinationURLType

The type of destination a user reaches once the ad is clicked. Default to lead to a website is CLICK_TO_WEB

picklist

CLICK_TO_WEB

CLICK_TO_APP

CLICK_TO_CALL

 

(tick)

Image / Image URL / Overlay

TargetSize

The slot size

string

any 123x345 format

 

(tick)

Image / Image URL / Overlay

ImageURL

The URL where the actual asset resides. 

attachmentURL

 

1024

(tick)

Image URL

AlternativeText

Alternative text to be rendered along with the creative used mainly for accessibility. 

string

 

500

(error)

Image / Image URL

ImpressionURL

An impression tracking URL to ping when the creative is displayed.

string

 

1024

(error)

Image / Image URL

CustomParameters

A comma separated key=value list of parameters that will be supplied to the creative.

string

 

 

(error)

Overlay

Duration

Minimum suggested duration in seconds.

integer

 

 

(error)

Overlay

Orientation

A locked orientation for the creative to be displayed in.

picklist

UNKNOWN

FREE_ORIENTATION

PORTRAIT_ONLY

LANDSCAPE_ONLY

 

(error)

Overlay

*Please note, that ADvendio currently requires exactly the values as listed here to be set, otherwise the creative upload will end in an error message.

Example for a Google AdManager Creative Template in ADvendio

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Once the template is created with all its Ad Creative variables, you will need to define for which Ad Types you would like to assign this template. Without assigning the Templates to Ad Types you won’t be able to create new Creatives in the UI as described in: 4.12.3 How to manage Ad Materials (Creatives) for my campaigns? (BETA)

To connect the template to one or multiple Ad Types please go to the related lists of the Ad Creative Template record. For the related list “Assigned Ad Types“ you just need to hit the new button in order to select the relevant Ad Type for which this template and its variables should be usable. After you selected the Ad Type you can either hit the save button if you just want to assign one Ad Type. If you would like to assign multiple Ad Types you can also hit the Save & New button.

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