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Ideally, have your Administrator create a workflow and field update 7.4.1 Create Workflows to automatically write a unique identifier into that field which then gets transmitted to the Adserver instead of the Campaign item name.

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1. Ad Server Naming Convention

In order to make the line item name within the ad server unique, you need to come up with a naming convention that could be by adding the salesforce id or other to the ad spec name or a numbering system. 

2. Set up Workflow with Field Update (optionally)

  1. Go to Setup --> Create --> Workflow & Approvals --> Workflow and create a workflow which executes when created, and every time it's edited.
  2. As Object select "Campaign Item"
  3. Criteria could be: Created Date NOT EQUAL TO null
  4. Add a new Workflow Action
  5. Click on "New Field Update"
  6. Enter a "Name" e.g. "Auto-Generate ad server name"
  7. The "Unique Name" will be filled out automatically if you hit enter. In case not, enter a unique name e.g. "Auto_Generate_adserver_name"
  8. Enter a "Description" and explain  e.g. what the use of this field update is
  9. As Field to Update select Campaign Item / Adserver Name
  10. Add Formula similar to this to concatenate ADvendio fields into a "new" name: (Example)
    ADvendio__Ad_Price__r.ADvendio__Ad_Spec__r.Name & "_" &  
    ADvendio__Media_Campaign__r.ADvendio__Account__r.Name & "_" &
    TEXT(ADvendio__from_Date__c) & "_" &  
    Id

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