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Version 

2.118 and up

Supported Connections

Google AdManagerAd Manager, Xandr, Freewheel, Adswizz

Required Fields and Objects

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To create and manage Targeting Sets, we provide a wizard, that let you select all the necessary criteria for a Targeting Set. Open App Launcher and search for Targeting Sets. You will open a new Tab showing all Targeting Sets existing in your Org:

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  1. Click the new New button, to create a completely new Targeting Set

  2. You can click on the arrow symbol on the right side to edit an existing Targeting Set

  3. Or you can click on the name of a Targeting Set to open the detail view and to make changes with the Edit button

Once you open the Targeting Sets Wizard, you reach a page with some general configurations.

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  1. Enter a Name for your Targeting Set.

  2. Please choose, for which of your AdServer Logins / Connection Login the Targeting Set is used, You you are required to select an AdServer a Connection Login in order to continue. You can change the AdServer Connection Login for an existing set, but then all selected criteria will be emptied.

  3. Select the tabs on the left side, to switch between the different Targeting Criteria.

  4. Select Valid From/ Valid Until. The Valid from and Valid until fields are taken into account during selection in the Campaign Builder and Media Configuration. The logic evaluates the date of today and cleans the list of Targeting Sets which can't be selected based on their validity. Only sets that are valid are shown in the UI.

  5. When you are done, click the save Save Preset and go back button and you will go back to an overview of the Targeting Sets.

When you open a tab on the left side, you can directly modify the Targeting Criteria. Once you are done simply switch to the next tab. No need to save in between, all changes will be applied automatically, but will only be saved to the Targeting Set when you click the save button.

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Attention:

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Assign Targeting Sets to Ad Specs, Ad Types and Accounts

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Manually edit Targeting Sets (Advanced Criteria Editing)

Note

Attention:

The Targeting Sets Wizard currently offers to modify the following and should for those cases always be used:

  • AdServer ID Targeting (geo, inventory, video, device, connection and industry targeting)

  • Key Value Targeting

  • Audience Segment Targeting

  • Day & Time Targeting

  • Frequency Capping

However you are able to predefine other Campaign Item Fields as well (e.g. text fields, number fields, picklist fields,…). This will be already used in our AdServer Gateway and submitted to the AdServer. You can manually enter the according information into fields of the Targeting Set by using the following steps. Please take note that this is only relevant for fields that can not be defined via the Targeting Sets Wizard.

Attention: We highly recommend to test all manually created Targeting Set thoroughly.

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Now when you open a Targeting Set directly, you can click the edit button and modify the fields. AdServer Targeting is used for all general Targeting Criteria (Geo, Inventory, Device Targeting etc.) all other fields are named after the targeting they define.


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To manually enter a Preconfigurationpreconfiguration, the following format needs to be used:

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