Similar to shopping systems you can configure recommendations for your Sales and Customers to upsell related products. ADvendio offers four types of recommendations:
- Site Recommendations
- Placement Recommendations
- AdType Recommendations
- AdSpec Recommendations
"Soft" Recommendations
The first three all work similar but on a different product hierarchy level. To create a new record open the object which you like to configure and click on the New button:
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The above example will show the user the so-called "soft" recommendation News Daily if the User has selected a product of the site Newsweek in the Media Search.
"Ad Spec
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" Recommendations
AdSpec recommendation offers you more options. You can not only link an AdSpec to an AdSpec and give Sales a real product recommendation but also have triggering Sites, AdTypes and Placements which would also offer the user a soft recommendation (similar to the above).
Don't forget to have your administrator turn on the feature in the 7.2.1.1 Administration Settings.