The Performance Indicator shows tells you how well the Campaign Item performs with current is currently performing by analyzing the up-to-date delivery data (depending on the Billing Category).
For currently running positions, it calculates the expected performance for the future based on current Delivery Data, but always acts as if the current day is still giving Delivery Data.
This means that at the end of a day, when Delivery Data from that day came in, the Performance Indicator will be a bit higher.
When the item ends on the current day, there will be no further calculation and the field simply shows how much percent of the booked Quantity was delivered.
The field then tells you how much of the initial goal (the Campaign Item Quantity) will be reached if delivery continues at the same rate as until now. If the campaign item is already ended or is ending today, the Performance Indicator shows how much of the quantity in % is met by the reached lifetime delivery data.
| Note | ||
|---|---|---|
| ||
Please keep in mind, that this figure is just a prediction of the Line Item's performance and it does not take fluctuations of delivery data across the items runtime into account. |