The Performance Indicator
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tells you how well the Campaign Item
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is currently performing by analyzing the up-to-date delivery data (depending on the Billing Category).
For running positions, it calculates the expected performance
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based on current Delivery Data. The field then tells you how much of the initial goal (the Campaign Item Quantity) will be reached
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if delivery
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continues at the same rate as until now. If the
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campaign item is already ended or is ending today, the Performance Indicator shows how much
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of the quantity in % is met by the reached lifetime delivery data.
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Please keep in mind, that this figure is just a projection prediction of the Line Items Item's performance and it does not take fluctuations of delivery data across the items runtime into account. Also the indicator for running positions always calculates with the current date, as in the future. This means, at the end of the day, when the delivery information are updated, the performance indicator might be slightly higher |