...
2.) Second alternative, is the inventory targeting in the Media Configuration. This allows your users to see the currently selected targeting, add new criteria or remove criteria for every Campaign Item.
| Info |
|---|
| This will be additionally to the inventory targeting at the Ad Spec. On all PDF documents only inventory targeting from the Media Configuration is shown. |
To use the Inventory Targeting feature in the Media Configuration, go to the column titled 'Inventory Targeting'
...
| External System | Supported Inventory Targeting | Additional Information |
|---|---|---|
| Google AdManager | Ad Units | |
| Placements | ||
| Inventory | Selects the general type of inventory to targeting (e.g. mobile or display web) In Google AdManager, this is referred to as Inventory Type. | |
| Freewheel | Site Groups | |
| Sites | ||
| Site Sections | ||
| Ad Units | ||
| Xandr | Publisher | |
| Sites | ||
| Placements | ||
| Smart | Site | |
| Pack | ||
| Page Group | ||
| Page | ||
| Format | ||
| Adswizz | Zones | Our selection also shows Zone Groups, but currently they are not supported as targeting criteria to be set. We included those IDs for a better overview and for reporting purposes |
...
Setup:
The Inventory Tab allows you to target individual ad units or placements on your adserver at the Media Configuration. This is especially useful for digital products which can be configured on the fly like RON or other products.
| Info |
|---|
| This will be additionally to the inventory targeting at the Ad Spec. On all PDF documents only inventory targeting from the Media Configuration is shown. |
If your administrator has added the field and tab to your Media Configuration click on that tab. In order to use the inventory targeting features within the Media Configuration there are certain steps in the ADvendio configuration that need to be done:
Configure Tab Setting for Media Configuration
The inventory type column might not be visible in the Media Configuration yet, if not it needs to be added to the tab setup: 7.2.2.1 Tab Setup
Sync targeting data with external systems
To fully utilize the targeting feature, you need to sync the inventory targeting IDs back into ADvendio. This can be done here:
3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?
Set the right user permissions
To use the feature, users need the right permissions.
Additionally to the obvious as Campaign Item, Media Campaign ect. the users also need read and edit access to:
- Connection IDs
- Selected Connection IDs
- Connection
Also if a submit to the external system is planned, here is an overview about all user permissions needed for those processes: