...

Content and Overview

Alternatively to the older 4.3.4.4.1 Legacy Key Value / PreSet Targeting you can use the improved logic of Adserver Targeting described below, which makes especially the handling of Audience Segments much easier. Learn how to You can set it up here: by adding the Key Value and Audience Segments columns via 7.2.2.1 Tab Setup.Image Removed

Image Added

Open your line item in the media configurator and navigate to the Tab: Audience.

1. The Key Values column can be used to edit Keys & Values

...

1. For Google AdManager (DFP): click the Edit button to add new Keys & Values, Presets or Audience Segments
2. For Freewheel and Appnexus: click the Edit button to add new Keys & Values or Presets
3. For Freewheel and Appnexus: Audience Segments are separated from Keys & Values, to add them click the 'Edit Audience Segments' button

1. for your digital items. Click the edit button to modify the targeting or the clear button to remove all configured targeting
2. The Audience Segments column can be used to modify Segment Targeting for Xandr or Audience Items for Freewheel.
3. For Google AdManager Audience Segments are also handled via the Key Value Targeting, so you will only need that one column displayed.

Once you selected some targeting criteria, it will be shown in the field:

Image Added

Click the edit button to start modifying. This will open a new window that if nothing has been previously selected look like this: 

...

Afterwards please type in the search term. After you have selected your Targeting you can hit the save button to return to the Media Configuration.

1.5 View predefined Key Value Targeting

With the key value generator, it's possible to predefine key value targeting on a Ad Spec or Ad Type level. Those keys and values will be automatically sent to the AdServer. If you set up additional Targeting on your Campaign Item, it will be put in an AND relation to the predefined targeting.

To prevent duplicate or even contradicting Targeting configurations, you are now able to view your predefined Key Value Targeting from Ad Spec or Ad Type also on Campaign Item. In the Targeting selection, we integrated a new tab.

"Item Key Values" will show you the default view, where you can set your Key values and "Inhereted Key Values" will show you what has been set up at Ad Spec and Ad Type, if nothing is predefined, nothing will be shown.

Image Added

2. Special Logic by Ad Server

...

3. Improvement of Display of information in Media Configuration

While using the feature, you've probably noticed, that once you selected some Key Value Targeting and return to the Media Configuration, that the field AdServer Targeting is filled with some code, which you probably won't understand.

...