| FIELD LABEL | FIELD NAME | DATA TYPE | DFP field | DFP ServiceGoogle Ad Manager field | Google Ad Manager Service | Beginning with Version |
|---|
| AdServer ID | ADvendio_AdServerID_c | Lookup(AdServer ID) |
|
| 2.87 |
| AdServer-ID Category | ADvendio_AdServerIdCategory_c | Formula (Text) |
|
| 2.87 |
| AdServer-ID Type | ADvendio_AdServerIDType_c | Formula (Text) |
| only Device Category & Country as filter | 2.87 |
| AdServer-ID Name | ADvendio_AdServerIDName_c | Formula (Text) |
|
| 2.87 |
| Advertiser View-Through Sales (Deprecated) | ADvendio_AdvertiserViewThroughSales__c | Currency |
| Deprecated. | 2.97 |
| Advertiser View-Through Sales | ADvendio__AdvertiserViewThroughSalesRev__c | Number (12,6) | VIEW_THROUGH_REVENUE |
| 2.102 |
| Advertiser Click Through Sales | ADvendio__AdvertiserClickThroughSalesRev__c | Number (12,6) | CLICK_THROUGH_REVENUE |
| 2.102 |
| Campaign Item | ADvendio_CampaignItem_c | Master-Detail(Campaign Item) |
|
| 2.87 |
| Clicks total | ADvendio_ClicksTotal_c | Number(18, 0) | AD_SERVER_CLICKS |
| 2.87 |
| Click-Through Conversions | ADvendio_ClickThroughConversions__ c | Number(18,0) | CLICK_THROUGH_CONVERSIONS |
| 2.97 |
| Conversions per Click | ADvendio_ConversionsPerClick__ c | Number(18,0) | CONVERSIONS_PER_CLICK |
| 2.97 |
| Conversions per Thousand Impressions | ADvendio_ConversionsPerThousandImpressions__ c | Number(4,14) | CONVERSIONS_PER_THOUSAND_IMPRESSIONS |
| 2.97 |
| Created By | CreatedById | Lookup(User) |
|
| 2.87 |
| Currency | CurrencyIsoCode | Picklist |
|
| 2.87 |
| Date | ADvendio_Date_c | Date |
|
| 2.87 |
| Enhanced Delivery Data Name | Name | Auto Number |
|
| 2.87 |
| Impressions total | ADvendio_ImpressionsTotal_c | Number(18, 0) | AD_SERVER_IMPRESSIONS | https://developers.google.com/doubleclick-publishers/docs/reference/v201705/ReportService.Column | 2.87 |
| Impressions total viewed | ADvendio_ImpressionsTotalViewed_c | Number(18, 0) | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
| 2.87 |
| Last Modified By | LastModifiedById | Lookup(User) |
|
| 2.87 |
| Month | ADvendio_Month_c | Formula (Date) |
|
| 2.87 |
| Total CTR | ADvendio_TotalCtr__ c | Percent | AD_SERVER_CTR |
| 2.97 |
| Video viewed 100% | ADvendio_VideoViewed100_c | Number(18, 0) | VIDEO_VIEWERSHIP_COMPLETE |
| 2.87 |
| Video viewed 25% | ADvendio_VideoViewed25_c | Number(18, 0) | VIDEO_VIEWERSHIP_FIRST_QUARTILE |
| 2.87 |
| Video viewed 50% | ADvendio_VideoViewed50_c | Number(18, 0) | VIDEO_VIEWERSHIP_MIDPOINT |
| 2.87 |
| Video viewed 75% | ADvendio_VideoViewed75_c | Number(18, 0) | VIDEO_VIEWERSHIP_THIRD_QUARTILE |
| 2.87 |
| View-Through Conversions | ADvendio_ViewThroughConversions__ c | Number(18,0) | VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE |
| 2.97 |
| AdvertiserViewThroughSales__c | ADvendio__AdvertiserViewThroughSales__c | Currency(16, 2) |
| Amount of sales revenue generated for the advertiser because a user performed an action, such as completing a purchase, after viewing an ad. | 2.98 |
| ClickThroughConversions__c | ADvendio__ClickThroughConversions__c | Number(18,0) |
| Number of actions, such as visiting the advertiser's webpage or completing a purchase, taken by a user who has clicked on an ad. | 2.98 |
| ConversionsPerClick__c | ADvendio__ConversionsPerClick__c | Number(18,0) |
| Number of click-through conversions divided by the number of clicks. | 2.98 |
| ConversionsPerThousandImpressions__c | ADvendio__ConversionsPerThousandImpression__c | Number(4, 14) |
| (View-through conversions for control group ÷ Impressions for control group) × 1000 | 2.98 |
| TotalCtr__c | ADvendio__TotalCtr__c | Percent(16, 2) |
| Percentage of impressions served by the DoubleClick ad server, AdSense and Ad Exchange that resulted in users clicking on an ad. | 2.98 |
| ViewThroughConversions__c | ADvendio__ViewThroughConversions__c | Number(18, 0) |
| Number of actions, such as visiting the advertiser's webpage or completing a purchase, taken by a user who has viewed an ad. | 2.98 |