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Supported AdserversGoogle AdManager, Xandr, Freewheel, Smart

Table of Contents

1. Sync with AdServer

In order to transfer your key values from the ad server into ADvendio please navigate to App Launcher - AdServer Logins and open your login record.



Attention Google Ad Manager Customers:

For the legacy Key Value Targeting, ADvendio also creates records of the objects Key and Value. Those are not needed for the current implementation and can be deleted if you like. Only the object AdServer ID is relevant.

1.1 Audience Segments

If Audience Segments are available at your AdServer those will also be imported by the process. ADvendio will automatically create a parent ID, called AudienceSegment. 



Version 2.97 and up

Audience Segment will get a new 

  • Category = Audience Segment  
  • Type = Audience Segment Value

for all AdServer IDs from Adservers which support audience segments (Check the overview table here 7.3.2 Transfer Data from the AdServer). Currently, only new imports will be affected. Already imported data will be untouched and you can either delete or manually change them if needed. 

2. DFP Special Match Type Characters

So far ADvendio supports only two special characters and match types: