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Note

Note: this feature will be discontinued by the end of 2024

License 

Connect

Supported AdServers

Google Ad Manager, Xandr, Freewheel, AdsWizz

Table of Contents

1. Sync with AdServer

In order to transfer your key values from the ad server into ADvendio please navigate to App Launcher - Connections and open your login record.

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Info

Audience Segment will get a new :

  • Category = Audience Segment  

  • Type = Audience Segment Value

for all AdServer IDs from Adservers which support audience segments (Check the overview table here 7.3.2 Transfer Data from the AdServer). Currently, only new imports will be affected. Already imported data will be untouched and you can either delete or manually change them if needed. 

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ADvendio supports only two special characters and match types:

MatchType

Character

Google Definition

BROAD

~

Used for lenient matching when at least one of the words in the ad request matches the targeted value. The targeting value car=honda will match to ad requests containing the word honda. So ad requests car=honda or car=honda civic or car=buy honda or car=how much does a honda cost will all have the line item delivered.

This match type can not be used within an audience segment rule.

PREFIX

*

Used for 'starts with' matching when the first few characters in the ad request match all of the characters in the targeted value. The targeting valuecar=honda will match to ad requests car=hondaor car=hondas for sale but not to car=I want a honda.