ADvendio offers you the possibility to create seamless insertion orders or legacy insertion orders in Appnexus.
Seamless Insertion Orders are the best practice for creating insertion orders recommended by AppNexus. Those orders offer advanced functionality by means of augmented line items, configured at AdType 3.1.5.4 Ad Type (AppNexus).
1. Activate Seamless Insertion Orders
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Attention:When you select seamless as feature for Appnexus: All insertion orders will be pushed as seamless. You can only either use the standard IOs (legacy IO) or seamless IOs. Not all line item types will work with Seamless Insertion Orders, please check which line items you use before activating the feature and test accordingly. |
Currently we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We generally set the Budget on Insertion Order level to unlimited.
2. Augmented Line Items
Augmented line items enhance the standard features of items by providing options to support more sophisticated users. Augmented Item can be configured in ADvendio by setting the 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) to Augmented. All further configuration can be done similar to regular Xandr Items. In general we support the same targeting options for Augmented Items as for Standard and Guaranteed Line Items.
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Ad Type
Supply Strategy
Geography
Flight 1 (ADvendio currently only supports a single flight, per item. All relevant information like start/end date, budget and pacing can be set from ADvendio)
Daily pacing allocation
Managed Inventory Targeting
Audience Segments
Frequency Caps
Device Type
System
Reporting Labels
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Attention:Currently we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We generally set the Budget on Insertion Order level to unlimited. |
2.1 Set required Geo Targeting
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The default setting will be always transferred to Xandr. If you want to configure a specific value from ADvendio, you System Administrator might need to add the fiel SupplyStrategy to the page layout of either Campaign Item or Ad Spec. Additionally you can also use the Campaign Item field as part of your Tab Setup to show it in the Media Configuration |
2.3 How to set up Goals and Pacing for Augmented Line Items? And how are flights configured?
For Augmented Line Items, ADvendio provides certain setting possibilities for goals and flights.
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ADvendio always creates a single Flight for each Augmented Campaign Item, start and end date of the flight are based on the Campaign Item start and end date.
You are able to set the overall Budget either to a specific Budget or as Unlimited
If you use a specific Budget, the amount will be determined by either the Campaign Item Quantity or Amount Net/Net field
You can decide, if to use a pacing percentage or a daily budget. Those settings are controlled by the Secondary Goal Type and Secondary Goal Budget/Percent fields.
More information on setting up the goals for Xandr in ADvendio can be found here: 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) and here: 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)