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Version 2.118 and up
Supported AdserversGoogle AdManager, Appnexus, Freewheel, Adswizz


Info

This feature is currently in Beta, not all functionalities are generally available and the feature set is subject to change over the coming releases. You can however already use this to see how to best incorporate this feature into your business processes and also to test the current capabilities. We will further deliver improvements in the coming releases.

Required Fields and Objects

Before starting to use Targeting Set, you might need to configure a few things in the setup.

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  • Campaign Item
  • Ad Type
  • Ad Spec
  • Account (only Advertisers)

Configure Tab Setup and Media Configuration



Create and Edit Targeting Sets

To create and manage Targeting Sets, we provide a wizard, that let's you select all the necessary criteria for a Targeting Set. First open then App Launcher and search for Targeting Sets. You will open a new Tab showing all Targeting Sets existing in your Org:

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Note
titleAttention:

Valid From and Valid Until are currently not used by this feature.

Assign Targeting Sets to Ad Specs, Ad Types and Accounts

Besides Campaign Items, you can also assign Targeting Sets either to Ad Specs, Ad Types or Accounts. This way you can connect certain criteria to Inventory or Accounts. 

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Info

Assigned Targeting Sets will be pushed automatically to the AdServer if:

  • Your Campaign Item is connected to an Ad Spec / Ad Type with a Targeting Set
  • Your Media Campaign is using an Account with a Targeting Set as Advertiser

Attention: Please be aware that these criteria will then always be used and are currently not displayed in the Media Configuration or on the PDF documents.



Manually edit Targeting Sets (Advanced Criteria Editing)

Note
titleAttention:

The Targeting Sets Wizard currently offers to modify:

  • AdServer ID Targeting (geo, inventory, video, device, connection and industry targeting)
  • Key Value Targeting
  • Audience Segment Targeting

However you are also able to save Day & Time Targeting, Frequency Capping and a preconfiguration of any Campaign Item Field. This will be already used in our AdServer Gateway and submitted to the AdServer. You can manually enter the according information into fields of the Targeting Set by using the following steps.

Attention: We highly recommend to test all manually created Targeting Set thoroughly.

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