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When doing the Audience Targeting for Campaign Items, the structure will look like this:

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2. Create custom values for field “Type”

In the Audience Targeting interface, the tree displaying Audience Segments, always offers two levels of grouping, first would be the parent AdServer ID, second will be the Type. As default, all segments receive the type “Audience Segment Value” or “Audience Segment Value (THIRD_PARTY)”. You can manually create new types, to further group your selection:

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To do so, you will first need to go to Setup → Object Manager → AdServer ID and edit the field ADvendio__Type__c. There you will need to add new picklist values, and make sure to assign them to the AdServer you are using.

Afterwards you can edit the existing Audience Segments and change the type. Make sure to leave the category to Audience Segments, else it won’t appear in Media Configuration.

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