Available with Version: | 2.149 and up |
|---|---|
Integrations: | Triton |
License | Connect |
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists of the medium/site where an ad is running and the specific format (ad type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.
How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?
Solution
When creating Ad Types for Triton make sure to fill in the information below, explaining which fields equal which settings in the AdServer.
To create a new Triton Ad you go to the main menu, access “Ad Types” in Advendio, select “New”, and under “New Ad Type “ select “TRITON” option and press “Next”. You will see fields below to be filled:
Table with fields to create Triton Ad:
When creating Ad Types for AdButler make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.
AdButler Field | Field Options / Possible Values | Instructions and Info |
Information | Data provided in “Information” section is helping to find Ad in Media Search | |
Ad Type Name | Note: this field intended for internal use only | |
Advertising Form Shortform | Note: this field intended for internal use only | |
External name | “External name” will be externally displayed on the proposal | |
Product search Name | Description for this ad type as applied in the ad spec search | |
Media differentiation |
| |
CreativeType |
| |
Target Group |
| |
“Active” checkbox option | In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available | |
Adserver information | Data provided in “Adserver information” section is changing Ad configuration in AdButler | |
Connection | Enter the Ad server login to be used with this Ad type | |
Ad Type |
|
|
Priority |
| Numbers and words represent same values: 1 - “House” 2 - “Sponsorship” 3 - “Bulk” 4 - “Standard” 5 -”Network” Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4” |
Availability Forecast Mode |
| |
EnvironmentType |
| |
Marketplace Environment |
| ????? |
Key Values | ????? | |
Tile Category | ????? | |
ProductType |
| |
Creative Rotation Type |
| |
Slots | Data provided in “Slot” section is changing Ad configuration in AdButler | |
Master | Number of Ad formats under “Available” and “Chosen” options | Select the image size you will be using Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage |
Report Slots (AI) | Number of Ad formats under “Available” and “Chosen” options | |
CompanionSize | ||
Companion Delivery Option |
| |
Report Slots (Clicks) | ||
Report Slots (Viewed AI) | ||
Roadblocking Type |
| |
Forecast Slots | ||
Priority Information | ||
Goal Type |
| |
Secondary Goal Type |
| |
Goal Percent | ||
InStream/Video VAST Information | ||
Video Position |
| |
Midroll index | ||
AGOF Connect Information | ||
AGOF Attributes (deprecated) | ||
OVK ID (deprecated) |
When you have selected the necessary fields for AdButler Ad, don't forget to press Save.
Ad Types: example
Setup
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.
You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).