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Available with Version:

2.149 and up

Integrations:

Triton

License

Connect

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

Usually, those products are Ad Specs, which consist of the medium/site where an ad is running and the specific format (Ad Type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in Triton.

How can these Ad Types be created? And which settings for Triton need to be done on Ad Type to make it work?

Solution

When creating Ad Types for Triton (Ad Type → New), make sure to fill in the information below, explaining which fields equal which settings in the AdServer.

1.- To create a new Triton Ad you go to the main menu, access “Ad Types” in Advendio (or type in the App Launcher: Ad Types), and select “New”

2.- Under “New Ad Type “ select the TRITON option and press “Next”.
You will see the fields below to be filled:

Table with fields to create Triton Ad:

When creating Ad Types for Triton make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.

Triton Field

Field Options / Possible Values

Instructions and Info

Information

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name
(* Mandatory)

Text field: Enter a name for your Ad Type

Note: this field intended for internal use only

Advertising Form Shortform

Text field: Enter a Shortform name

Note: this field intended for internal use only

External name

-

“External name” will be externally displayed on the proposal

Product search Name

-

Description for this ad type as applied in the ad spec search

Delivery Rate Type

  • None

  • Evenly

  • As fast as possible

  • Frontloaded

  • Trend-based

-

Adserver information

Data provided in “Adserver information” section is changing Ad configuration in Triton

Connection

Create a new connection to an external system to be used with the ad type
(or select a recently used one from the list)

Enter the Ad server login to be used with this Ad type

Ad Type

  • None

  • Evenly

  • As fast as possible

  • Frontloaded

  • Trend-based

  • “Trend-based”

Priority

  • None

  • 3 - Sponsorship

  • 4 - Sponsorship

  • 5 - Sponsorship

  • 7 - Standard

  • 8 - Standard

  • 9 - Standard

  • 11 - Bulk

  • 12 - Bulk

  • 13 - Bulk

  • 15 - Filler

  • 16 - Filler

Priority “1 and 2” are not present on purpose

  • Buscar en Triton

When you have selected the necessary fields for Triton Ad, don't forget to press Save.

Ad Types: example


Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).

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