Introduction
Media Search is a useful tool that helps you easily and quickly to search for the right advertising information in your Media Campaigns. With Media Search, you can find Products, Sites, and Placements for your advertising needs.
Media Search Overview
Media Search uses ADvendio's internal database system to provide you with the most relevant and synchronized search results for relevant Products, Sites and Placements in your Media Campaigns. It helps you to find advertising products out of your inventory and quickly add these data to your Media Basket and proceed with the booking.
Customers Target Group for Media Search
Media Search is great help for advertisers and marketers who handle Media Campaigns, this tool is great support for you in planning for your advertising.
What customers can do with Media Search?
Using Media Search, you can perform two types of searches: Quick Search and Filtering fields.
1-Quick Search
You can search for specific product names using the Quick Search option. Then after the search results are displayed you can add the items directly to your Media Basket. From there, you can proceed to the Campaign Builder to define publication dates, time periods, and targetings for the selected products.
2- Filtering fields
You can use the second search mode by selecting various filtering fields such as Ad Type, Media Type, and Billing Category. These fields can be customized by the Salesforce administrator to align with the specific needs of the customers. By applying these filters, you can narrow down your search results and add or remove items from the Media Basket. This capability saves time and allows for efficient Media Campaign configuration within the Campaign Builder.
How to access and use Media Search?
To access the Media Search feature:
Open the ADvendio app launcher.
Type "Media Campaign" and select your Media Campaign
In the top right corner of a drop-down menu click and select "Media Search"
You can choose between two search modes: Quick Search and Filtering fields:
Quick Search: If you know the name of the product you're looking for, type it into the search bar and press “Filter”
Filtering fields: you can use the filtering options to narrow down your search by selecting: Ad Type, Placement, Site or Billing Category and pressing “Filter”
You tick relevant search results and they will be added to your Media Basket
Proceed to the “Start Campaign Builder” or “Start Media Configuration” option
How Media Search can help our customers?
Media Search enhances the advertising workflow. By using this feature, you can do the following:
Easily search for and find relevant advertising products within your Media Campaigns
Accelerate the process of adding selected items to the Media Basket
Efficiently configure Media Campaigns by defining publication dates, time periods, targetings
Save time by applying precise filters to narrow down your search results
Streamline the overall Media Campaign workflow and improve productivity
Future Development Plans
In the future, we plan to enhance and expand the capabilities of Media Search to provide even more value to our customers. We want continuously improve the search experience, optimise the search algorithms, and incorporate customer feedback to make Media Search a powerful and reliable tool for advertisers and marketers.
More sources on the Feature
If you are looking for more demos or information on this feature, please reach out to us and we will be able to help.