Available with Version | 2.169 and up |
|---|---|
External System | TikTok |
URL | TikTok https://business.tiktok.com/ TikTok Business Center https://business.tiktok.com/ |
TKTK-1 - Getting issue details... STATUS
We are pleased to announce that ADvendio version 2.169 now allows for integration with TikTok. This integration, known as a "Light Integration," is available through ADvendio Connect and is designed to enhance media buying campaign planning within the ADvendio platform. Its focus is on improving the planning and execution of advertising campaigns for TikTok.
TikTok integration into ADvendio allows our customers to plan, execute, and invoice campaigns for advertisers around media and advertisement. This includes selling owned advertisement space (as a publisher), but also planning media buying in other external platforms on behalf of the advertisers.
Who will benefit from this integration?
The integration of TikTok within ADvendio would be advantageous for a wide customer group, particularly those who access valuable first-party audience information. These customers can design and execute advertising campaigns on their own platforms, using their data to effectively target the appropriate audience.
The integration of TikTok for Business into ADvendio Connect benefits advertisers, media buying agencies, marketing professionals, data-driven advertisers, publishers, and developers by expanding their advertising options, streamlining campaign management, and providing access to TikTok's features and data.
ADvendio's platform suggests various scenarios, from campaign planning (including Pinterest Ads) to optimized connectivity with TikTok, making tracking ad performance easy and simplifying invoicing for cost management.
What is required to use the integration?
As an AdServer integration, TikTok is covered by your ADvendio ONE license.
How to set up and use the integration?
To find out more about the TikTok integration setup, and configuration, have a look at the linked pages: