7.3.11.17 ADvendio Amazon DSP[Set up connection] in Google Ads

Available with Version	2.169 and up
Role	System Administrator
External Systems	Google Ads

Challenge

Are you seeking a robust platform that provides opportunities for online advertising, enabling you to customize your ad campaigns, manage your budget, target potential customers, and assess your ad's performance without the constraints of a minimum spending requirement?

Please follow these step-by-step instructions to set up Google Ads in ADvendio:

Solution

To start using the Google Ads integration, you need to create a New Record Type "Google Ads". Follow the steps below:

1- Create Google Ads Connection

In the ADvendio main menu (App launcher), search for "Connections".
Click on the "Connections" tab.
Create a new connection record by selecting "New".
Choose "Google Ads" as the new record type.

It will open the "New connection: Google Ads" window.
Enter your username in the required "User Name" field.
Use the Description, Additional Password, Network ID, Access Token fields to add any additional information if necessary.
Click on the "Save" button.
A new connection record for Google Ads will be created.

2- Generate an OAuth token to complete the connection process

To generate an OAuth token, follow these steps:

Open the new Connection record you just created
In the right upper corner Click “Generate AdServer OAuth Token”

After your Google Ads username pops up, click Submit
Under “Generate Authorization Code” you will see “Link to Ad Server”

Log into Google Ads, and accept the authentication
Copy the token authorization code and paste it into the ADvendio field

3- Google Ads Connection Fields values and Description

Possible field values and explanation when creating a Google Ads connection:

Field value	Description
User name	Enter the user name you use to login to Google Ads
Additional Password	The OAuth token code will be stored here
Access Token	This is a developer token belonging to the Google Ads manager account. It can be found in Google Ads tools and settings - API centre - API Access The account needs to be a Manager account.
Record Type: Google Ads	“Google Ads” record type is shown by default as it’s been previously selected in the set-up process
Network ID	Enter the Network ID relevant to this login. This is necessary if you have more than one profile in your Google Ads account.
Active	Tick this box to activate the Ad Server connection
Description	You can enter additional text to describe the login record

4- Data to import from Google Ads

After obtaining the authentication token and establishing a connection with Google Ads, we highly recommend using the "Transfer to ADvendio" feature. Importing Google Ads data into ADvendio will allow seamless media advertising and buying activities.

By using this feature you can select the information you want to import into ADvendio:

We would recommend importing the following information from the platform:

Import: Account → Advertiser

This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature.

5- Advertiser Account Mapping for Salesforce and Google Ads Integration

To connect Salesforce accounts with Google Ads, it's important to perform Advertiser Account Mapping.

For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?

Setup

For advice on permissions and rights to use ADvendio Connect refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?

For a smooth Google Ads integration with ADvendio it is recommended to perform the previously described steps:

Create Google Ads Connection with ADvendio
Import data from the Google Ads platform
Map Advertiser Accounts