Programmatic Guaranteed (PG) Deal > Media Campaign and Line Item creation

External Systems	Xandr
Version	From version 2.170.xx

Context

The programmatic Guaranteed Deal feature allows to configure certain fields to create a Deal with all the essential required elements.

Creating a PG Deal

Before starting the creation

We need to set up a ‘seamless’ connection
- Specific settings > Connection features
In the Xandr connection, import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
- Once imported they need to be mapped using an external account ID to be able to be selected
- More info about the feature here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Creating the Deal(s)

Multiple Deal creation is available from version 2.171.xx onwards

Media Campaign

Create a new Media Campaign
- Be sure to add the Field Programmatic Buyer if is missing in your current layout
- Check that the proper association with a Programmatic Buyer has been done see more details
The mandatory fields are:

Mandatory	Advendio Object	ADvendio Field	Xandr Field	Values	Comments
	Media Campaign	Programmatic Buyer	Bidder Name	-	Assign one Programmatic Buyer and it will become the buyer seat for all the Deals Only if there are NO buyer seats targeted
	Media Campaign	Adserver Order Type		Proposal
	Media Campaign	Campaign Start Date		Any date in the present or future
	Media Campaign	Campaign End Date		NO end date
	Media Campaign	Budget Type		Impression Revenue
-	Media Campaign	Description		Optional

Campaign Item

When creating a Campaign Item we are also making the Deal at the same time in one seamless process. Each PG Campaign Item when it's submitted will create an individual Deal in Xandr with its corresponding Deal ID

Here are the mandatory requirements associated with a Campaign Item to consider on different levels, all the other fields are optional:

Mandatory	Advendio Object	ADvendio Field	Values	Xandr Field	Comments
	Ad Type	Goal Type	None
		Delivery Type	Impressions Exclusive
		AdType	Programmatic Guaranteed		⚠️ This option can also be selected on the “AdType” of a Campaign Item object
		Size	-		The current default is used if nothing is selected
		Priority	1-15 =Open Auction 16-20 = Private Auction		Appears as Auction Type in the deal info in Xandr
		Roadblock
	Ad Price	Billing Category	CPM	Revenue Type	⚠️ These options can also be selected on the Billing Category of a Campaign Item object
				Price Type
	Campaign Item	Name	80 Char. max		This will also be the Deal name
	Campaign Item	AdServer Proposal Line Item ID			Here is where the Deal ID is contained
-		Sales Price		Ask Price