What's the ADvendio Programmatic Revenue Import

When selling inventory via SSPs and Exchanges, publishers face a variety of challenges. Huge data amounts, different formats and reports spread across multiple services, make it difficult to get an overview. How much money do I make via programmatic channels? How does it compare to my directly sold products? Our goal is to pull all data into a central point, enhance the data and provide you the right reports and dashboards. 

Use Cases

Our goal with the ADvendio Programmatic extension is to help you get an overview about the huge amounts of data from Exchanges and SSPs. In order to do so, we're using the advantages and capabilities of Salesforce Big Objects. But we're not just talking about Reports and Dashboards, we're looking for ways to integrate the whole power of that data into ADvendio and use it in our features. With the help of our extension you will be able to answer the following questions:

• How does my revenue from programmatic channels compare to directly sold inventory? Which products perform better in which channels?
• How can I track the revenue my Sales Reps are making from programmatic and collect this information towards their Sales Goals?
• How can I distribute my programmatic revenue to the correct accounts in an external accounting system?

and many more. You got other questions about 

Overview

Supported Exchanges / SSPs

• Xandr
• Google Ad Manager

Roadmap - What's next to come