5.3.5.4 Enhanced Delivery Data Use Cases

Use Case A

Import clicks and impression per Adunit - linked to one Campaign Item 

Use Case B

Import clicks and impression per Device Category - linked to one Campaign Item 

Use Case C

Import clicks and impression per Country - linked to one Campaign Item 

Use Case D

Import vast completion rate - linked to one Campaign Item

Use Case E

You need to link your Publisher Payout Conditions to individual Adserver IDs. This can only be done using Enhanced Delivery Data.

The example left can be done with "regular" delivery data, but the example on the right is only possible if you enable Enhanced Delivery Data. This is especially important for 6.8.4 Content Syndication and 6.8 Publisher Payout.