Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current Restore this Version View Page History

« Previous Version 6 Current »

Real World Blocking Examples

Placement Blocking

Example:

  1. A newspaper edition would like to sell in different regions like geographical Regions, Countries, or other like North, South, or smaller units. Selling the northern placement would then block others from buying the same spot for ALL of the countries. 

AdType Blocking

Example:

  1. Your periodical has a loose insert with a maximal weight of AdType of 100g. You can also sell other smaller AdTypes with less weight. But selling a 60g AdType would block the bigger inserts and decrease the overall values of 100g by 60g so that 40g would be left.
  2. Full page layout blocks all single AdType. So AdType 1, 2, 3 and 4 will get an entry to block the full page. 

AdSpec Blocking

Examples:

  1. Imagine that you are trying to sell the same inventory to different customers in the US and Europe. Therefore you will have two active AdPrices with different currencies and prices for the same AdSpec. But once it has been bought by either the US Customer or European Customer the other one can't have it also. Therefore the AdSpec needs to block itself. 
  2. If a full 1/1 page blocks a double 2/1 on one side, the other full 1/1 pages on the another side must be also blocked. That can be solved using Ad Spec blocking records.

This AdSpec is sold in US Dollar and Euro on two different price lists. But once sold it can't be sold at another price. Therefore it also has a self-blocking record.


If I sell it now to one customer for a specific day the booking calendar will show it as blocked so that I can't double book. 


Here is what the booking calendar for that item will look like.

Please make sure to include the column AdSpec Name into the layout otherwise the second line would not show in red! 


Content Blocking

Example:

  1. You have Advertising placements which you would like to sell in different locations, like Airport Arrivals, Departure or Airport overall. Selling the overall Content would then block the Departures and Arrival from being booked 

For example:

With the following content blocking in place


and a confirmed booking for Content HAM - Banner Complete 01/08/2019 - 31/08/2019, the booking calendar would show the following

Self-blocking

Example Out of Home: One AdPrice with a Placement "single sided" is blocking itself. This means that is availability decrease once it has been booked. Other line items with the same AdPrice, but the same Placement will be blocked, if you have created a blocking record for the placement to block "single sided" with "single sided" (itself). The Position Chart will handle this as if a "real" Blocking record with factor 1 exists.