Create an Ad type
To create a new Ad type please follow these steps: Pick the relevant record type ADMANAGER for your new Ad Type.
Important fields
Next, fill out the relevant fields.
| Field | Section | Instructions | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ad Type Name | Detail | Name of the type advertisement e.g. leaderboard should be given so that you recognize it defining Ad Specs and Ad Prices. | ||||||||||||||||
| 2 | AdType | Adserver Information | Line Item Type of the advertisement for Ad Manager, e.g.
Remember that 'House' and 'Network' were only transferred inverse to the AdServer until ADvendio - Winter 2017 (2.78). Please also note, that forecasting is disabled for Sponsorship, Inhouse, and Network by a standard workflow "ExcludeCheckAvailabilityWithAdTypes". | ||||||||||||||||
| 3 | Product Type | Adserver Information | Not used for Ad Manager anymore. The old logic worked as follows: if you have set your Product Type to Interstitial then we submit all SlotSizes as Interstitial to Ad Manager. But only slot size 1x1 is reasonable. We recommend now to use SlotSize "Out of page" to transfer all slot sizes normal, and only the slot size "Out of page" as Interstitial. Please refer to 3.1.5.2.1 Interstitials (Google Ad Manager). | ||||||||||||||||
| 4 | Product Search Name | Detail | The description that you can use to search for in the Media Search. Optional. | ||||||||||||||||
| 5 | Media Differentiation | Detail | Please select the correct Differentiation. For more information read here: 3.1.6 Media Type, Segment, and Differentiation | ||||||||||||||||
| 6 | Active | Detail | Indicates if this record should be used or not. If you like to use this feature read 3.1.9 Active and inactive inventory items | ||||||||||||||||
| 7 | KeyValues | Adserver Information | Define key values here, that always will get pushed into the ad server but not into the campaign item. | ||||||||||||||||
| 8 | Master* | Slots | Enter the slot sizes to be booked as a master here. With no companions please enter the slot in the master. Matches the inventory size in Google Ad Manager. Further information: 3.1.5.2 Slot sizes and 3.1.5.2.1 Interstitials (Google Ad Manager) | ||||||||||||||||
| 9 | Companion Size | Slots | Enter the slot sizes to be booked as a companion here. Matches the inventory size in Google Ad Manager. Further information: 3.1.5.2 Slot sizes | ||||||||||||||||
| 10 | Companion Delivery Option | Slots | Sets the delivery option for companions. Currently only used in Ad Manager. (ADvendio Version 2.80 and up). Values are
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| 11 | Blocker Slot | Slots | Please enter potential blocker slots here. | ||||||||||||||||
| 12 | Forecast Slots | Slots | For multiple slot sizes please enter the slot(s) which are essential for the availability check. Further information: 3.1.5.1.1 Forecast Mode (Google Ad Manager) | ||||||||||||||||
| 13 | Report Slots (AI, Clicks, Viewed AI) | Slots | For multiple slot sizes please enter the slot(s) which are determining your delivery data. Please note that this Setting will also be used for Revenue Schedule and Revenue Schedule Daily and for Invoicing. More information can be found here: 3.1.5.2.3 Reporting Slots You might know that the SlotSize in Google Ad Manager is specified with an additional "v". i.e. "640x480v". This is required for the reporting slot. So please make sure you enter the v for all reporting slots that are using the VAST / Google Ad Manager Video module. | ||||||||||||||||
| 14 | Goal Type | Priority | The type of the goal for a campaign item. It defines the period over which the goal for a campaign item should be reached. It is linked field AdType and while Price Priority is chosen you can pick Lifetime or Daily for example. 3.1.5.1.2 Priorities (Google Ad Manager) With version 2.119 and up, it's also possible to override this value on Campaign Item level. 3.1.5.1.2 Priorities (Google Ad Manager) | ||||||||||||||||
| 15 | Secondary Goal Type | Priority | Used to define Impression Limits for the Billing Category vCPM and works analogue to the Goal Type. The type of the secondary goal for a campaign item. It defines the period over which the goal (Impression Limits) for a campaign item should be reached. It can be set to
Make sure to use it together with the Secondary Goal Quantity in the Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached.) | ||||||||||||||||
| 16 | Goal Percent | Priority | Here you can enter the percentage of total impressions of your network which you use for the Sponsorship, Network or House AdTypes. If the field is left empty ADvendio will push 100% if AdType is of type Sponsorship. The value on Campaign Item is overwriting AdType settings. Note Here is an example of how the different percantages in the field will be mapped. An
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| 17 | Roadblocking Type | Slots | Choose one of the following options:
3.1.5.4 Roadblocking - Display Creatives (Google Ad Manager) | ||||||||||||||||
| 18 | Priority | Adserver Information | Choose the priority of transmission of this ad type to the ad server.
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| 19 | Tile Category (deprecated version 2.106 and up) | Adserver Information | Enter the tiling that needs to be transferred to the ad server. (Maps to Label in Ad Manager) We recommend using the object Adserver Exclusions instead since it offers a new and advanced way to enter 2.1.9 Competitive Advertiser Exclusions and Labels. | ||||||||||||||||
| 20 | Adserver Login | Adserver Information | Just used as a reference to the Login information | ||||||||||||||||
| 21 | Creative Rotation Type | Adserver Information | Specifies the type of Creative.
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| 22 | Environment Type | Adserver Information | Where is the ad displayed, choose from :
The value Video Player also needs to be used to create Line Items in the new Audio format for Google. Read more here 3.1.5.1.3 Transfer Video to VAST | ||||||||||||||||
| 23 | Video Position | Video VAST Information | Represents a targetable position within a video. A video ad can be targeted to a position (pre-roll, all mid-rolls, or post-roll), or to a specific mid-roll index. | ||||||||||||||||
| 24 | Midroll Index | Video VAST Information | The index of the mid-roll to target. Only valid if the positionType is VideoPositionType.MIDROLL, otherwise this field will be ignored. | ||||||||||||||||
| 25 | AGOF Attributes | AGOF | This information will be used for the export/Upload to AGOF Connect and is an additional Information for each Ad type. | ||||||||||||||||
| 26 | OVK Id | AGOF | The OVK ID is a unique ad type id assigned by OVK. | ||||||||||||||||
| 27 | Marketplace Environment | Adserver Information | Configures how the Inventory Type is set for proposal line items (Programmatic Guaranteed) possible values:
Please notice that these settings might require additional configuration to work. See also our notes on configuring Programmatic Guaranteed Items for Google Ad Exchange: 3.1.5.5 How to configure products for Programmatic Guaranteed (Google Ad Manager) |
as status means, that there will be an error from the API.
, 
, Layouts for Ad Type vary by AdServer and Record Type!
Relation between Billing Categories and Line Item Types (AdTypes)
| Billing Category | Allowed AdTypes |
|---|---|
| CPA |
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| CPC |
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| CPD |
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| CPM |
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Also please refer to the following pages:
- Generic 7.3.4 Google AdManager Features