Delivery Report records contain "delivery" data for your booked campaign items if connected to an ad server. This information can be transferred from your adserver into Advendio. Delivery Report data is linked to the respective campaign item. To find out how to set up delivery data reports, watch our video Delivery Reports Settings first.
In ADvendio.com, you are able to receive delivery data from your ad server in two forms:
as lifetime-data
on a daily or monthly basis
These steps show you how to change these settings. Also, they will show you how to activate the relevant delivery features.
Which features work for which Adserver?
Adserver Name \ Supported Delivery Data procedures | monthly | monthly | daily | daily | programmatic | |||
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Google Ad Manager |
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Xandr |
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FreeWheel |
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SMART |
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Adswizz |
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ADTECH |
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Adform |
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Rubicon Project |
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Yieldlab |
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Adjuster (3rd Party Data) |
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Burt (3rd Party Data) |
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Moat (3rd Party Data) |
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* the import will get delivery data for the last month plus the current month-to-date data (until the 7th day of the current). After this cut-off date we only import data for the actual month/month-to-date.
Attention:
Google Ad Manager users: due to limitations in the reporting API, we're not able to import delivery data for items running longer than three years. Our delivery reports will only import data for max. 3 years in the past, starting with the following month to the current date. Example: today is 23rd of April 2018, then the import will start at 1st May 2015.
This also affects the numbers of lifetime delivery data! If you want to configure line items with a runtime longer than three years, please split them into multiple Campaign Items, in order to ensure correct delivery numbers.
Where will my delivery data be stored in ADvendio?
Delivery Import | Description | Additional Information | Note |
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Lifetime | Delivered Impressions, Clicks, Viewed AI, and completed Video Views will be summarized for the whole Line Item runtime and written directly into the Campaign Item. | - | - |
Monthly breakdown | Impressions, Clicks, Viewed AI and Completed Video Views will be summarized for each month and written into separate Revenue Schedules under the Campaign Item. | - | - |
Monthly breakdown per Site | Impressions, Clicks, Viewed AI, and Completed Video Views will be summarized for each month and written into separate Revenue Schedules under the Campaign Item. | The number of Impressions, Clicks, Viewed AI and Video Views will also be collected for each Site*, connected to your Item, separately. These will be written into Delivery Data records, also located under the Campaign Item. There will be one Delivery Data record per Site per month. | - |
Daily breakdown | Impressions, Clicks, Viewed AI and Completed Video Views will be summarized for each Day and written into separate Revenue Schedules Dailies under the Campaign Item. | - | With the Delivery Data Daily import, the system always automatically plans a monthly import prior, so you will also get the monthly breakdown for your Delivery Data |
Daily breakdown per Site | Impressions, Clicks, Viewed AI and Completed Video Views will be summarized for each Day and written into separate Revenue Schedules Dailies under the Campaign Item. | Delivery Data per Site is written into Delivery Data Object. | With the Delivery Data Daily import the system always automatically plans a monthly import prior, so you will also get the monthly breakdown for your Delivery Data |
Enhanced Delivery Data | Enhanced Delivery Data is an even more detailed breakdown of monthly Site-Based Delivery Data. It conatins not only contain additional information (e.g., video views divided into 25%, 50%, 75% and 100%), but also include delivery data per Ad Unit (below top level) or for certain device types / targeting criteria. | For more information on Enhanced Delivery Data import, please visit: 5.3.6 Enhanced Delivery Data . | |
Programmatic Data | The Programmatic Data import process brings into ADvendio: programmatic data (stored in ADvendio storage), and Programmatic Advertisers and Programmatic Prices (stored in your Org). | The Programmatic Advertisers and Programmatic Prices information is used to map the data from ADvendio with the data stored in ADvendio storage. The mapping process will be used for the creation of Programmatic Media Campaigns. To find out more about the Programmatic Data feature, check the following wiki section: 7.7.8 How to bring your Programmatic Data into ADvendio (BETA) | |
Campaign Item Status Sync | The status is being stored in object Campaign Item. | Further information on its usage can be found here: 7.3.13 Configure "Update Ad-Status in AdServer" for Campaign Items . |
*The definition of Site depends on the Adserver you're using:
For Google Ad Manager is Top-Level Ad Units
For Adswizz is Zone
For Xandr & SMART is Site.