3.5.5 Import Key Value / Audience Segment Targeting

Version	Connect
Supported Adservers	DFP, Appnexus, Freewheel, Smart
Salesforce	Classic, Lightning

1. Sync with AdServer

In order to transfer your key values from the ad server into ADvendio please navigate to App Launcher - AdServer Logins and open your login record.

There you find a list of Buttons at the top of the page. Click on Transfer from AdServer, select Key-Value Data on the next page and click Start. Please make sure that you don't close your browser, as this might take some time. This process will create AdServer ID records of the respective keys and values.

1.1 Audience Segments

The key value import will also import your Audience Segment as a key if available:

The actual segments are stored as Values.

Version 2.97 and up

Audience Segment will get a new

Category = Audience Segment
Type = Audience Segment Value

for all AdServer IDs from Adservers which support audience segments (Check the overview table here 7.3.2 Transfer Data from the AdServer). Currently, only new imports will be affected. Already imported data will be untouched and you can either delete or manually change them if needed.

2. DFP Special Match Type Characters

So far ADvendio supports only two special characters and match types:

MatchType	Character	Google Definition
`BROAD`	~	Used for lenient matching when at least one of the words in the ad request matches the targeted value. The targeting value `car=honda` will match to ad requests containing the word `honda`. So ad requests `car=honda` or `car=honda civic` or `car=buy honda` or `car=how much does a honda cost` will all have the line item delivered. This match type can not be used within an audience segment rule.
`PREFIX`	*	Used for 'starts with' matching when the first few characters in the ad request match all of the characters in the targeted value. The targeting value`car=honda` will match to ad requests `car=honda`or `car=hondas for sale` but not to `car=I want a honda`.