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If you change the document type of your media campaign the second page of your PDF will be labelled accordingly.

The standard options are

For example if you select Order Confirmation

ADvendio Knowledge Base > 4.6.4 Document Type in Media Configuration > Bildschirmfoto 2016-08-17 um 13.54.35.png

your PDF will have the headline: Order Confirmation

ADvendio Knowledge Base > 4.6.4 Document Type in Media Configuration > Bildschirmfoto 2016-08-17 um 13.52.27.png