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Starting with ADvendio Version 2.78 you can use brands to group your sites or mediums better. This will allow you an extended reporting to classify sites or journals by brand. An example would be the USA Today paper, but you also have related publications or services that belong to the same brand but are separate sites:

ADvendio Knowledge Base > 3.1.2.1 Brands > Screen Shot 2016-12-13 at 09.06.11.png

Which all refer to the Brand: USA Today:

ADvendio Knowledge Base > 3.1.2.1 Brands > Screen Shot 2016-12-13 at 09.06.26.png

To edit and Brand - navigate to the Overview Tab and open the Brands object. Create your Brand and then link it in the lookup field of your site. Make sure your administrator has adjusted the layout accordingly.