Challenge

Have you ever wondered how the Net and Gross values in ADvendio are calculated?

Solution

Understanding the different amount fields in your Media Campaign (MC) and Campaign Items (CIs) is key. Here's a brief overview of how they work together:

1. Budget Types

There are six types of budgets available: B1, B2, B3, N1, N2, and N3.

1.1. Gross amounts B1, B2, and B3

1.1.1. Gross Amounts Examples

1.2. Net Amounts N1, N2, and N3

Net amounts, represented by N1, N2, and N3 in ADvendio, refer to the final amount after deducting taxes, deductions, or costs from the gross amount.

1.2.1. Net Amounts Examples

1.3. Abbreviations Explained

To summarize:

Label

Field API

Media Campaign

Field API

Campaign Item

Comment

1

List Price




2

= Sales Price


ADvendio__Sales_Price__c

= List Price if not manually changed

3

    x (1 + Sales Price Surcharge %)


ADvendio__SurchargeSalesPricePct__c

Version 2.106 and up - Percentage gets applied first!

4

    + CPM / Sales Price Surcharge


ADvendio__SurchargeSalesPrice__c

Might be used to set a premium for targeting e.g. country, region, city

5

x Quantity




6

x Frequency




7

= Gross Amount (B3)

ADvendio__Gross_amount_B3__c

ADvendio__Amount_B3__c


8

x (1 + Surcharge B3 %)


ADvendio__SurchargeB3__c

Percentage gets applied first!

9

+ Surcharge B3 Abs.


ADvendio__SurchargeB3Abs__c



10

= Gross Amount (B2)

ADvendio__Gross_amount_B2__c

ADvendio__Amount_B2__c


11

x (1 + Surcharge B2  %)


ADvendio__SurchargeB2__c

Percentage gets applied first!

12

+ Surcharge B2 Abs.


ADvendio__SurchargeB2Abs__c



13

= Gross Amount (B1)

ADvendio__Gross_amount__c

ADvendio__Amount__c


14

- Quantity Discount Abs. Custom


ADvendio__RateDiscount1AbsCustom__c

Version 2.105 and up
Absolute Amount gets subtracted first

Don't mix those up with ADvendio__RateDiscount1Abs__c which is automatically calculating the absolute amount for you. 

15

- Customer Discount Abs. Custom


ADvendio__RateDiscount2AbsCustom__c

Version 2.105 and up
Absolute Amount gets subtracted first

Don't mix those up with ADvendio__RateDiscount2Abs__c which is automatically calculating the absolute amount for you. 

16

- Agency Discount Abs. Custom


ADvendio__RateDiscount3AbsCustom__c

Version 2.105 and up
Absolute Amount gets subtracted first

Don't mix those up with ADvendio__RateDiscount3Abs__c which is a automatically calculating the absolute amount for you.

17

- Special Discount Abs. Custom


ADvendio__RateDiscount4AbsCustom__c

Version 2.105 and up
Absolute Amount gets subtracted first

Don't mix those up with ADvendio__RateDiscount4Abs__c which is a automatically calculating the absolute amount for you. 

18

x (1 - Quantity Discount (%))

ADvendio__Rate_Discount_1__c

ADvendio__Rate_Discount_1__c


19

x (1 - Customer Discount (%))

ADvendio__Rate_Discount_2__c

ADvendio__Rate_Discount_2__c


20

x (1 - Agency Discount (%))

ADvendio__Rate_Discount_3__c

ADvendio__Rate_Discount_3__c


21

x (1 -  Special Discount (%))

ADvendio__Rate_Discount_4__c

ADvendio__Rate_Discount_4__c


22

= Customer Net (N1)

ADvendio__Discounted_Amount__c

ADvendio__Amount_net__c


23

x (1 - Agency Commission (%))


ADvendio__AgencyEarnings__c/
ADvendio__Agency_Commission__c

  • AE will only be part of calculation if AC checkbox is set to TRUE

  • You can either use the picklist or the number field to enter a AE%, the number field always wins if both are filled

  • The Media Configuration automatically sets AC Checkbox, if the Media Campaign has an Agency

24

= Agency Net (N2)

ADvendio__Amount_net_net__c

ADvendio__Amount_net_net__c


25

x (1- Third Party Commission (%))

ADvendio__Third_party_commission__c

ADvendio__ThirdPartyCommissionCustom__c

  • TPC will only be shown if the checkbox "show third party commissioning" is TRUE

  • TPC is always part of item calculation (Amount N3) even if the checkbox is false

26

= Amount Net3 (N3)

ADvendio__Amount_net3__c

ADvendio__Amount_net3__c


27

(+ Non Media Costs)




28

= Taxable Amount (total)

ADvendio__TaxableAmountTotal__c


You can either use Agency Net (N2) or Amount Net3 (N3) as taxable amount, depending on the configuration.